Swiftwin - DA (Salesforce CRM)
Job Title - Data Analyst / Personalization Specialist
Location - Pune / Bangalore
Experience - 5+ years
About SwiftWin:
SwiftWin is a dynamic and growing organization focused on delivering data-driven solutions that power personalized customer experiences and marketing excellence. We believe in leveraging analytics and technology to unlock growth for our clients.
Role Summary:
We are seeking a highly skilled Data Analyst / Personalization Specialist to join our Data & Analytics team. The ideal candidate will have deep expertise in SQL, Excel, data visualization, and CRM-based personalization. You will work closely with marketing, CRM, and product teams to drive actionable insights, support A/B testing, and enable customer segmentation strategies.
Key Responsibilities:
Develop and maintain dashboards and reports using Tableau or Power BI to track campaign performance and personalization initiatives.
Design, execute, and analyze A/B tests and other experiments to optimize marketing campaigns and customer journeys.
Perform customer segmentation and profiling using CRM data to support targeted marketing efforts.
Write and optimize complex SQL queries for extracting and manipulating large datasets across multiple sources.
Collaborate with CRM teams on data-driven personalization strategies using Salesforce Marketing Cloud (MC) and Salesforce CRM.
Monitor and report on key metrics for campaigns, tests, and customer engagement initiatives.
Provide actionable recommendations based on data analysis to improve conversion rates, retention, and ROI.
Ensure data quality, integrity, and consistency in all analysis and reporting.
Required Skills & Qualifications:
Strong proficiency in SQL (mandatory)
Advanced Excel skills (mandatory)
Experience with Tableau or Power BI (mandatory)
Experience with Salesforce CRM and Salesforce Marketing Cloud (MC)
Hands-on expertise in A/B testing, campaign analysis, and test tracking
Strong understanding of CRM data models and customer segmentation techniques
Familiarity with tools like Google Analytics, MCP
Ability to translate data insights into business recommendation
