Frozen Fun - Head Of Marketing
Years Of Exp - 6+ years
Location - Udyog Vihar, Gurugram
Company Profile - https://www.frozenfun.com/
Role Overview
We are seeking a hands-on Marketing Head who can lead and execute high-impact marketing initiatives to increase store footfall, product promotion, customer retention, and business growth. This role requires a mix of on-ground marketing execution, ATL/BTL activities, and digital marketing leadership (Offline is the main focus)
The ideal candidate will come from a fast-paced F&B/growth brand environment, having experience of scaling a 0 to 1 journey for brand building, and is someone who understands consumer marketing deeply - from ideation to planning to on-ground execution.
________________________________________
Key Responsibilities
On-Ground & Offline Marketing (Primary Focus)
Plan and execute local store-level marketing to drive footfall & sampling
Lead BTL initiatives: food festivals, kiosks, tasting programmes, mall activations, campus tie-ups, community engagement, corporate sampling drives
Manage ATL campaigns - print, radio, outdoor, retail branding, regional media partnerships
Build and execute new store launch plans & expansion marketing playbook
Drive performance by analyzing regional demand patterns & customer insights
Digital & Influencer Marketing
Oversee organic content and storytelling on digital platforms
Manage influencers & food content creators for ROI-driven partnerships
Coordinate with digital partners for basic performance campaigns
Ensure unified consumer communication across all touchpoints
Leadership & Execution
Work closely with founders & leadership to align business & marketing goals
Lead external creative, activation & digital partners/agencies
Manage budgets, measure marketing ROI & optimize spends
Build and mentor a small marketing team as the brand scales
Profile Requirements
Minimum 7+ years of experience in F&B / QSR / ice-cream/cafe chains/consumer experience-driven brands
Strong background in offline activation & ground-level marketing
Understanding of digital marketing fundamentals (organic, social, influencers)
Data-driven, execution-focused & creative problem-solver
Ability to work in a fast-moving, entrepreneurial environment
