Role: ABM & Demand Generation Lead

Location: Hyderabad, India
Experience: ~5 years
Reports to: Head of Marketing

About the company: https://www.beacon.li/

About the Role

We're looking for an ABM & Demand Generation Lead to build, run, and scale account-centric growth programs focused on the US enterprise and mid-market SaaS/AI ecosystem.

This is not a "run ads and report MQLs" role.

You'll design and execute deeply aligned ABM programs across 1:1, 1:Few, and 1:Many motions, working closely with Sales, Marketing, Product and Customer Success to influence pipeline, accelerate deals, and create meaningful buying experiences across complex committees.

You'll also own demand programs that complement ABM such as high-intent capture, retargeting, and sales-assisted motions without slipping into the high volume, low quality opportunities trap.

What You'll Own

ABM Strategy & Execution

• Define and execute Beacon's ABM strategy across strategic, enterprise, and high-value accounts
• Build and run 1:1, 1:Few, and 1:Many ABM programs across channels (LinkedIn, email, intent, content, events, sales plays)
• Translate ICPs, buying committees, and implementation pain points into highly personalized messaging and journeys
• Use intent signals and account intelligence to prioritize spend and effort
  

Demand Generation (Account-Centric)

• Design demand programs that support ABM, focused on quality, intent, and deal acceleration
• Own paid LinkedIn programs, retargeting, and account-based inbound capture
• Partner with Sales on meeting-driven, pipeline-first outcomes, not vanity metrics

Sales and Ops Alignment

• Work weekly with the leadership team, AEs, and SDRs across regions to:

• Define target account lists
• Align campaigns to live deals and pipeline gaps
• Orchestrate follow-up plays and sales-assisted motions

• Act as the marketing owner of pipeline influence, not just top-of-funnel

Tooling, Data & Measurement

• Own and optimize the ABM + demand tech stack:

• CRM: HubSpot
• ABM Platform: Demandbase/6sense/Terminus/Recotap

• Ensure clean account data, correct attribution, and actionable reporting
• Track and report on:

• Account engagement
• Meetings influenced
• Pipeline created / accelerated
• Revenue impact

Content & Messaging Collaboration

• Partner with Marketing and Content to:

• Repurpose core assets into account and vertical specific narratives
• Create implementation-led, value-driven stories that resonate with delivery, ops, and leadership buyers

• Help shape POVs that differentiate Beacon beyond surface-level AI and SaaS messaging

What We're Looking For

Must-Haves

• ~5 years of experience in B2B SaaS / AI marketing
• Proven experience running ABM programs for the US market
• Hands-on experience with:

• HubSpot and/or Salesforce
• ABM platforms like Demandbase, 6sense, Terminus, Recotap

• Strong understanding of complex B2B buying committees
• Demonstrated ability to work tightly with Sales and RevOps
• Comfortable owning numbers tied to pipeline and revenue
  

Nice-to-Haves

• Experience marketing to:

• Enterprise SaaS
• Enterprise Platform companies
• Delivery, Professional Services, Ops, or Rev leaders

• Exposure to field marketing, events, or direct mail ABM plays
• Ability to write sharp, insight-led copy (emails, ads, sales assists)
  

How You'll Be Measured

• Account engagement and coverage across target lists
• Meetings and opportunities influenced by ABM programs
• Pipeline created and accelerated
• Sales alignment and adoption of marketing plays
• Signal quality > lead volume

Is This the Role For You?

Beacon is at a stage where execution credibility matters more than noise. This role shapes how the right accounts experience us before they even talk to our sales team.

If you've ever been frustrated by:

• Spray-and-pray demand gen tactics
• ABM without real sales alignment
• Dashboards that show great TOFU, but don't close deals

...this role is written for you.