Maino.ai - Assistant Performance Marketing Manager

Responsibilities

Plan and execute digital marketing campaigns across all the paid channels like

google adwords, facebook, instagram, amazon ads etc

Understanding of the key KPIs mainly CAC, LTV, Retention, ROAS etc for different

vertical of business

Ahead of the curve execution on ever-evolving advertisement product suite, based

on channels as mentioned earlier

Monitor and analyze campaign performance data, identify trends, and make

recommendations for optimization.

Work with the team to create relevant reports and presentations to share regular

campaign performance updates with the key stakeholders

Design, conceptualize & co-ordinate with the creative team to bring out campaigns

based on solid consumer & business insights

Understanding user behavior and performing root-cause analysis of changes in data

trends to identify corrections or propose desirable enhancements in product & across

different marketing channels

Designing experiments to establish attribution of high reach and impact channels like

programmatic, Youtube etc and evaluating them through relevant KPIs

Conducting multivariate testing across marketing channels to assess the impact of

advertising spends on the key business metrics

Qualifications

Deep interest and discipline in learning the skills required to excel in the role

Inherent interest in how the internet works & user trends on internet consumption

Good with numbers; analytical skills involving a data-driven approach to

problem-solving

Proficiency in ms excel is a great add-on

A knack for content, copy, and creative areas is a definite plus

Experience: 3+ years