Oswaal books - Business Unit head
Role Summary
Oswaal Books is hiring a Business Unit Head - Early Learning to lead, its premium early-
learning and children's publishing imprint.
This is a full P&L ownership role with responsibility for revenue growth, profitability,
brand building, product innovation, and team leadership across D2C, marketplaces,
offline retail, exports, and partnerships.
The role demands a builder's mindset - someone who can scale a business, not just
manage operations.
Key Responsibilities
1. P&L Ownership & Business Strategy
Own end-to-end P&L for Lil Legends, including:
o Revenue targets
o Gross margins
o Marketing spends (ROAS/ACOS discipline)
o Inventory planning & working capital
Build annual and quarterly business plans with clear growth levers
Job Description
Drive profitability improvement through pricing, cost optimization, mix, and channel
strategy
Present performance updates and strategic plans to senior leadership
2. D2C Growth (Shopify / Website)
Own the D2C business end-to-end
Scale new user acquisition via:
o Meta, Google, influencer-led performance campaigns
Improve conversion rate (CRO), AOV, and repeat purchase rate
Drive retention via:
o Email, WhatsApp, loyalty, referrals, bundles, subscriptions
Own:
o Website UX/UI roadmap
o Funnel performance
o Tech integrations (payments, CRM, analytics)
Ensure D2C remains a profitable, scalable channel, not just a vanity one
2. Marketplaces (Amazon & Others)
Own Amazon P&L and growth strategy
Drive:
o Category leadership for key early-learning segments
o ACOS and TACOS discipline
o Listing excellence (IDQ, A+, videos, storefronts)
Work closely with:
o Advertising teams
o Supply chain & inventory planners
Evaluate and scale other marketplaces (FirstCry, Flipkart, etc.) where relevant
4. Offline & Field Sales
Lead offline revenue across:
o General trade
o Modern trade
o Exhibitions (World Book Fair, fairs, events)
o Institutional / school sales (where applicable)
Build:
o Distributor and FSE strategy
o Incentive structures and targets
Ensure healthy:
o Discounts
o Credit cycles
o Returns control
Strengthen Lil Legends' presence as a premium brand in offline retail
5. Influencer Marketing & Brand Building
Own influencer strategy across:
o Parenting creators
o Educators
o Doctors / child experts
Balance:
o Performance-led influencer campaigns
o Brand-led storytelling collaborations
Build long-term creator partnerships, not just one-off posts
Drive brand campaigns aligned with:
o Early-learning philosophy
o Parenting insights
o IP-led storytelling
6. Product Strategy & Publishing Roadmap
Own the product and publishing roadmap:
o New launches
o Series development
o IP creation
Ensure products are:
o Market-led
o Curriculum-aligned (NEP / NCF)
o Differentiated from competitors
Work closely with:
o Editorial
o Design
o Production
Balance:
o Commercial titles
o Brand-building / thought-leadership titles
7. International Sourcing & Partnerships
Lead international publishing partnerships and imports
Own:
o Commercial negotiations
o Pricing and margin structure
o India-market adaptation
Explore:
o New licensing
o Co-editions
Employment Type: FULL_TIME