Wrap2Earn - Media Buying & Planning
Media Buying & Planning - OOH
Location: Mumbai
Experience: 5 - 10 Years
Company: Wrap2Earn Technologies Pvt. Ltd.
About Wrap2Earn
Wrap2Earn Technologies Pvt. Ltd. is a leading Out-of-Home (OOH) advertising company specializing in transit media solutions. Over the past 7+ years, the company has successfully executed 400+ campaigns for 300+ clients across 42 cities in India through its flagship brand Wrap2Earn.
The company has expanded its offerings with LytAds, providing real-time digital advertising through taxi screens in Mumbai, and BuzzOmni, a comprehensive media solution platform. Wrap2Earn has also ventured into Uber Shuttle media ownership, further strengthening its leadership in the transit advertising ecosystem.
Role Overview
We are looking for an experienced OOH Media Planning & Buying professional responsible for strategic media planning, vendor management, commercial negotiations, and seamless campaign execution.
The ideal candidate will have strong experience in OOH advertising, integrated media planning, and vendor network management with the ability to create cost-effective and impactful media strategies.
Key Responsibilities
Strategic Media Planning
- Develop comprehensive and cost-effective OOH and integrated media plans aligned with client objectives, budgets, and timelines.
- Strong understanding of city landscapes and advertising inventory across key markets.
Media Plan Execution
- Ensure timely delivery of media plans and quotations within defined turnaround timelines while maintaining pricing competitiveness.
Vendor Relationship Management
- Maintain strong relationships with OOH and non-OOH media vendors across multiple cities.
- Manage vendor inventory and service quality.
Commercial Negotiation
- Negotiate pricing, value additions, credit terms, and discounts to improve campaign profitability.
Vendor Onboarding
- Identify and onboard new vendors and innovative advertising formats across key markets.
Operational Excellence
- Implement standardized vendor and campaign execution processes for smooth operations and documentation.
Cross-functional Collaboration
- Coordinate with sales, acquisition, and operations teams to ensure seamless campaign execution.
Media Innovation
- Recommend new advertising formats and contribute innovative ideas for BuzzOmni media solutions.
Knowledge Sharing
- Conduct internal sessions to update teams on new media formats, pricing trends, and vendor capabilities.
Required Skills & Experience
- 5-10 years of experience in Media Planning & Buying
- Strong exposure to OOH advertising (preferred)
- Extensive vendor network across major cities
- Excellent negotiation and commercial skills
- Strong understanding of traditional and digital media platforms
- Ability to manage multiple campaigns under tight timelines
- Strong communication and stakeholder management skills
- Analytical mindset with strong costing expertise
Why Join Wrap2Earn
- Work in a fast-growing media-tech advertising company
- Opportunity to handle large-scale transit media campaigns
- Exposure to innovative advertising platforms
- Performance-driven growth environment
Experience: 5 - 10 Years
Location: Mumbai
Working Days: Monday - Friday
Working Hours: 9:30 AM - 6:30 PM
Company Website - https://wrap2earn.com/
