Role: Performance Marketing Specialist

Location: Hyderabad, India
Experience: 2-3 years

About the company: https://www.beacon.li/

About the Role

We're looking for a hands-on Performance Marketing Specialist to build and scale Beacon's paid acquisition programs across Google Ads, LinkedIn, and high-intent B2B channels.

This is not a vanity-metrics role.

You'll own campaign setup, optimization, and CAC discipline end-to-end - with a sharp focus on US enterprise and mid-market SaaS/AI audiences. You should be comfortable managing meaningful budgets (US$200K+ annually), optimizing toward pipeline impact, and running structured experiments across creative, keywords, and bidding strategies.

You'll work closely with Marketing, Sales, and the founders office to ensure paid programs drive qualified pipeline, and not just form fills.

What You'll Own

Paid Media Execution & Optimization

• Set up and manage LinkedIn Ads and Google Ads campaigns (Search, Display, Retargeting)
• Structure campaigns aligned to ICPs, buying roles, and implementation-led pain points
• Own budget allocation and pacing across channels ($200K+ annual spend)
• Manage bid strategies, targeting refinement, and ongoing performance optimization
• Drive retargeting programs aligned to ABM and sales motions
  

Keyword, Creative & Audience Research

• Conduct keyword research aligned to high-intent implementation and SaaS ops themes
• Partner with Content and Design to develop performance-driven ad creatives
• Run structured A/B testing across messaging, formats, CTAs, and landing pages
• Continuously refine audience segments based on performance and signal quality

CAC Ownership & Performance Analytics

• Track and optimize for CAC, CPL, and pipeline contribution
• Ensure clean tracking via HubSpot and ad platform integrations
• Monitor attribution accuracy and assist in improving conversion tracking
• Produce weekly and monthly performance reports with clear insights and next actions

Channel Expansion & Experimentation

• Evaluate and test additional high-intent acquisition channels (e.g., Capterra, G2, software aggregators)
• Assess channel viability based on cost, intent quality, and pipeline impact
• Run structured pilots before scaling spend

Competitive & Market Awareness

• Conduct light-touch competitive benchmarking and displacement research
• Monitor shifts in messaging, bidding trends, and keyword competition
• Identify whitespace opportunities

What We're Looking For

Must-Haves

• 2-3 years of hands-on performance marketing experience in B2B SaaS or AI
• Demonstrated experience managing an annual paid media budget of US$50k
• Strong working knowledge of:

• Google Ads (Search required; Display/YouTube a plus)
• LinkedIn Ads

• Experience running campaigns targeting the US market (mandatory)
• Clear understanding of SaaS buyer journeys and complex B2B sales cycles
• Comfort owning CAC and cost efficiency metrics
• Strong analytical mindset with structured experimentation approach
  

Nice-to-Haves

• Experience marketing to:

• Enterprise SaaS
• Professional Services / RevOps / Delivery leaders

• Exposure to software aggregator platforms (Capterra, G2, etc.)
• Familiarity with HubSpot attribution and tracking
• Basic understanding of ABM and account-centric growth models
• Working knowledge of Meta Ads as part of a multi-channel paid acquisition strategy

How You'll Be Measured

• Cost per qualified lead / opportunity
• Customer Acquisition Cost (CAC) efficiency
• Pipeline influenced by paid programs
• Channel scalability and experimentation velocity
• Signal quality > lead volume

Is This the Role For You?

This role is ideal for someone who:

• Enjoys optimizing systems more than chasing impressions
• Thinks in terms of experiments, not guesswork
• Cares about pipeline impact, not just CTR
• Wants to work in a focused B2B SaaS/AI environment