Adobe Analytics

Title: Adobe Analytics
Location: Gurugram
Exp: Minimum 3 year(s) of experience

Job Description:
Roles & Responsibilities:
-Execute Adobe Analytics implementations using AEP Web SDK and Mobile SDK for web and mobile apps.
-Develop and maintain tracking specifications, data layer requirements, and event schemas.
-Configure Datastreams, XDM schemas, and Edge Network components under guidance.
-Collaborate with developers and QA teams to deploy and validate tracking implementations.
-Perform QA and debugging using Assurance, Web SDK debugger, and network logs.
-Build dashboards and reports in Analysis Workspace to support business stakeholders.
-Analyze customer behavior, journeys, and conversion performance.
-Translate data insights into recommendations for product, marketing, and UX teams.
-Support BAU reporting, enhancement requests, and ongoing optimization initiatives.
-Contribute to governance documentation and ensure data accuracy and consistency.

Professional & Technical Skills:
-Must To Have Skills:
-Strong hands-on experience with Adobe Analytics and AEP Web SDK / Mobile SDK.
-Understanding of XDM, Datastreams, and Adobe Edge Network fundamentals.
-Experience with JavaScript-based web tracking and tagging concepts.
-Proficiency in Analysis Workspace, segmentation, and reporting.

-Good To Have Skills:
-Experience with Adobe Launch / Tag Management.
-Mobile analytics debugging using Assurance, Charles Proxy, or device logs.
-Exposure to Adobe Target or experimentation platforms.