Digital Marketing Specialist-Consulting Services-Mumbai-4.8 LPA

Profile: Digital Marketing Specialist-Consulting Services-Mumbai-4.8 LPA

Experience:

• 3 to 4 years of experience in B2B Marketing, Content Marketing, Social Media Marketing, or Growth Marketing
• Experience in Consulting, Manufacturing, Industrial Services, Professional Services, Business Advisory, or similar B2B industries is mandatory
• Experience in branding, LinkedIn marketing, and content-led lead generation will be highly preferred

Salary Range: ₹25,000 - ₹40,000 per month

Roles:

• Develop and execute content strategies aligned with business and marketing objectives
• Create and manage content calendars across LinkedIn, Instagram, YouTube, Email Marketing, and other digital channels
• Identify content opportunities based on industry trends, audience pain points, and business priorities
• Repurpose content into multiple formats including articles, social media posts, videos, newsletters, carousels, and email campaigns
• Manage content distribution systems to maximize audience reach and engagement
• Build and strengthen the personal branding of company leadership through strategic content initiatives
• Manage social media platforms and monitor audience engagement, growth, and performance metrics
• Support webinars, events, marketing campaigns, and lead generation activities
• Conduct competitor analysis and market research to identify growth opportunities
• Track content performance and prepare regular analytics reports
• Coordinate with leadership and internal stakeholders to drive thought leadership initiatives

Qualification:

• Bachelor's Degree in Marketing, Mass Communication, Business Administration, Journalism, or related field
• Relevant Digital Marketing or Content Marketing certifications will be an added advantage