Brand Manager

Position Title: - Sr. Brand Manager 
Function: - International Division 
Experience - 8-14 years 
Key Stakeholders:
Internal: - Marketing Head, Sales, Finance
External: - Advertising, Media and Research Agencies, End Consumers, POSM vendors, Event vendors 
Desired Competencies: - Marketing, Communications, New Product Development, Project Management, Commercial Acumen, Exposure to Nielsen data analysis 
Key Responsibilities: - Manage Brands, Carry out consumer, trade and competitive analysis and provide inputs to the Marketing Head 

Consumer Promotions: 
Collect information on ongoing competition inputs. Brainstorm and generate consumer promotion plans and execute the same 

Pricing: 
Gather competitive information on pricing 

Develop New Products: 
Prepare concept note, define Project plan and coordinate the process across the assigned project team members. Follow up for Legal requirements. 
Work on Market research, product testing, Packaging artworks etc. 

Media Planning: 
Create optimum brief for media agency based on brand vision and plan. Seek approval on activity calendar

Market Research 
Create briefs for the market research agency. Work on Nielsen Analysis and provide actionable inputs. 
Collect first hand feedback from Market and Consumers

Strategy & Campaign Management
Develop and execute social media and digital marketing strategies aligned with brand and business objectives.
Plan and manage digital campaigns, product promotions, brand initiatives, and influencer collaborations.

Content, Community & Brand Presence
Create and manage engaging content across platforms such as meta, LinkedIn, YouTube etc. while ensuring consistent brand voice.
Monitor and engage with the online community, addressing queries and feedback to strengthen brand perception.

Digital Media & Performance Management
Manage paid digital and OTT media campaigns to drive brand visibility, traffic, and engagement.
Track campaign performance, analyze key metrics, and optimize strategies based on insights.

Collaboration & Innovation
Work closely with internal teams and external partners to ensure seamless campaign execution.
Stay updated on digital trends and introduce innovative ideas to enhance the brand’s digital presence.