Lead-Channel Sales-Digital Adoption-HO & SUPPORT-Third Party Products

Lead - Channel Sales (Digital Adoption) Role Overview The Lead will own end-to-end strategy and execution of driving digital adoption through the branch banking network. This role requires influencing senior branch leadership, designing scalable programs, and delivering measurable impact on digital penetration, usage, and transaction migration. Key Responsibilities Strategy & Governance Define and drive the overall branch-led digital adoption strategy across regions. Set targets, governance cadence, and operating model for digital KPIs across branch hierarchy. Identify priority segments, geographies, and customer cohorts for focused interventions. Business Delivery & Ownership Own digital adoption metrics: registrations, activations, MAU, and transaction migration. Drive alignment of regional/cluster heads to digital goals as a core business priority. Ensure achievement of channel-level targets through structured review mechanisms. Branch Network Transformation Lead change management to embed "digital-first" mindset across branches. Design incentive frameworks, gamification, and recognition programs to drive behavior change. Partner with HR/training teams to institutionalize digital capability building. Program Design & Scaling Conceptualize and scale programs like assisted journeys, onboarding drives, and activation campaigns. Develop standard playbooks and replicate best practices across regions. Drive digitization of high-volume branch transactions. This is an Internal document. Performance & Analytics Own dashboards, performance tracking, and executive reporting. Use deep analytics to identify drivers/blockers and course-correct quickly. Ensure accountability through structured performance reviews. Cross-Functional Leadership Collaborate with product, tech, operations, and marketing to improve digital journeys. Influence roadmap prioritization based on branch/customer feedback. Act as a key interface between central digital teams and branch leadership. Key KPIs % digital penetration of branch customer base Digital MAU and transaction growth (branch-sourced) Reduction in branch-assisted/manual transactions Regional/branch productivity on digital metrics Program adoption and scalability across network Experience & Qualifications 5-7+ years in retail/branch banking, channel sales, or distribution roles. Strong experience in managing large branch networks or multi-region teams. Proven track record in leading transformation or digital adoption initiatives. Experience working with senior stakeholders (regional heads, business heads). Key Competencies Strategic thinking with strong execution rigor High influence across layered hierarchies Change leadership & transformation mindset Data-driven decision-making Strong stakeholder management This is an Internal document. This is an Internal document.