Adobe Analytics Implementation Specialist

Job Summary: We are seeking a skilled Adobe Analytics Implementation Specialist with 4-5 years of hands-on experience, including expertise in both AppMeasurement.js and the latest Adobe Experience Platform (AEP) Web SDK. The ideal candidate will have a strong technical foundation in digital analytics implementation, JavaScript tagging, and experience using Adobe Launch or other tag management systems. This role involves end-to-end tracking implementation, solution design, and validation to ensure accurate and actionable data collection.

Key Responsibilities: - Design and implement Adobe Analytics tracking using AppMeasurement.js and Adobe Web SDK (AEP) across web and mobile platforms.
Migrate legacy AppMeasurement-based implementations to Web SDK where applicable. - Translate business and marketing KPIs into technical tracking requirements and tagging strategies. - Configure and maintain Adobe Launch / AEP Tags for rule-based tracking, data layer usage, and event triggers. - Collaborate with product managers, developers, and marketing stakeholders to ensure robust and consistent analytics setup. - Debug and validate implementations using browser developer tools, Adobe Debugger, and network monitoring tools. - Document tagging architecture, data layer schema, and technical specifications. - Ensure tracking complies with privacy regulations and consent management systems (e.g., OneTrust, TrustArc)

Required Skills:

4-5 years of hands-on experience with Adobe Analytics implementation.
- Proficiency in both AppMeasurement.js and Adobe Web SDK.
- Solid understanding of JavaScript, browser DOM, and analytics debugging techniques.
- Experience with Adobe Launch / Tags, and custom rule creation.
- Strong knowledge of Data Layer design and structured event tracking.
- Familiarity with Adobe Experience Platform Debugger, Charles Proxy, or similar tools.
- Analytical mindset with strong attention to detail and problem-solving skills.