Posted 13 June, 2026

Brand Manager

Diverse Lynx

Gurgaon,Haryana Full Time

Reference: 365_569689_17-00948

POSITION TITLE: Brand Manager	DIVISION/ DEPT.: Marketing
REPORTS TO: Marketing Manager	LOCATION: Gurgaon

POSITION PURPOSE
Primary purpose of the position

Assist & support in managing specific brand' daily operations to ensure effective delivery of marketing mix thereby achieving sales & profit targets

PRINCIPLE ACCOUNTABILITIES Main responsibilities/ Principal duty	LEVEL of responsibility (Full/ Shared with... Relevant Support to...)
MARKETING PROJECTS Suggests and implements (within the budget limits) the operational marketing campaign (ATL/BTL/Print/Radio/OOH) to achieve the defined marketing objectives. Keeps up-to-date all involved people (Sales team, the Company Management team) on all marketing projects in place. Performs analyses of marketing projects versus previously established objectives Responsible for research for understanding cnosumer insights Hands on the sales figures and trends and responsible for growing the volume and Market share for responsbile brand	Shared with Marketing Manager
BUDGET MANAGEMENT Ensure the proper management of the Brand Budget to deliver the objectives Plan the spends and review on monthly basis for proper utilization	Shared with Marketing Manager
PACKAGING Proposes new ideas/improvement in current pack and packaging designs which are cost effective and scalable and are as per market acceptability Manages the implementation projects, directly dealing with Packaging functions and/or external agencies, ensuring the compliance with guidelines Be in touch with the quality department for the right product quality control	Shared with Marketing Manager
POS MATERIAL AND MERCHANDISE DEVELOPMENT Develop innovative Point Of Sales material solution for the brand Propose the 360 degree solution at the store level Closely monitor the development merchandise to support the brand
VENDOR / STAKEHOLDER MANAGEMENT Ensure healthy & strong vendor management. Liaison across stakeholders in functions of Sales, Supply chain, Packaging, Procurement, Creative, Media,Trade Marketing, Production etc.

SKILL REQUIREMENTS/ BEHAVIOURIAL TRAITS

EDUCATION / EQUIVALENT EXPERIENCE

MBA (Marketing) / 5-6 yrs of experience

SPECIALIZED KNOWLEDGE AND / OR SKILLS

Multi tasking
Strong on operational front
Knowledge on Packaging
Storng creative bent

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Brand Manager

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