Brand Strategy Lead

Role Overview:

This role is responsible for leading the social media strategy — driving brand growth, performance, and content direction across multiple client accounts.

The role goes beyond execution — it requires strategic thinking, team leadership, and client understanding to build impactful digital narratives and measurable outcomes.

Key Responsibilities:

Strategy & Planning:

• Develop platform-wise social media strategies

• Translate business goals into content + campaign strategies

• Lead monthly/quarterly content planning across clients

• Identify trends, formats, and hooks that drive engagement & conversions

Team Leadership:

• Manage and mentor a team of social media strategists & executives

• Ensure quality, consistency, and timelines across all deliverables

• Conduct regular reviews, feedback sessions, and training

• Build a culture of ownership and accountability

Client & Brand Understanding:

• Work closely with clients to understand business objectives

• Present strategies, campaign ideas, and performance insights

• Act as a bridge between creative, performance, and client teams

Content Direction:

• Guide the team on content buckets, storytelling, and tonality

• Approve creatives, captions, and campaign directions

• Ensure content aligns with brand positioning and target audience

Performance & Optimization:

• Track key metrics: engagement, reach, leads, conversions

• Optimize strategies based on data & insights

• Collaborate with performance marketing team for paid campaigns alignment

• 7+ years in social media / digital marketing

• Minimum 2-3 years in team handling role

• Agency experience preferred (especially multi-industry exposure)

• Strong understanding of social media platforms & algorithms

• Ability to think strategically + creatively

• Strong communication & presentation skills

• Data-driven mindset with ability to interpret insights

• Experience handling multiple client accounts