Brand Associate

We love ideas that blend Indian spirit with Australian energy. Communication, ownership, and initiative matter as much as skill.\n\nRole Description:\nThis is a full-time on-site role for a Brand associate, based in Gandhinagar. You will be responsible for developing and executing brand strategies, managing brand identity, and ensuring consistency in branding efforts.

You will work closely with cross-functional teams to enhance brand recognition and monitor campaign performance. Additionally, the role involves creating effective communication strategies to resonate with the target audience and drive market growth.\n\nYou will be the \"Voice and Architect\" of two distinct culinary identities. For Chatkazz, you will craft a high-energy, nostalgic, yet modern narrative for the Australian market.

For Sakhi, you will build a soulful, premium street-food identity in Gandhinagar. You aren't just writing captions; you are conceptualizing the \"vibe\" that drives footfall across two continents.\n\nKey Responsibilities:\nCreate and execute the marketing calendar and campaign roadmap for the brands.\nDesign static and motion content for all social platforms. Edit short-form videos (food reels, BTS, festival moments)\nPlan and execute digital & offline campaigns (festivals, events, partnerships).

Support campaigns with ad creatives, menus, and promo designs.\nTrack performance metrics, report monthly analytics, and optimize.\nPlan & coordinate influencer partnerships and promotional collaborations.\nManage vendors for printing, production, or event support when needed.\nStay up to date with Australian \"foodie\" trends, TikTok humor, and the local Gandhinagar student/TCS/GIFT City culture.\n\nDaily & Weekly Tasks:\nManage ongoing campaigns, creative performance, and ad spends.\nCreate and schedule content batches for the week.\nHost weekly syncs with the team and Australia counterparts.\nDraft thoughtful, brand-aligned responses to Google reviews and Social comments/DMs.\nShare performance reports and insights with the marketing head.\n\nSkills & Qualifications:\nProven skills in copywriting, creative strategy, or brand communication (Agency experience preferred).\nGraphic design and video editing skills (Photoshop, Illustrator, CorelDRAW, Premiere Pro, Canva/After Effects).\nUnderstanding of Indian street food culture combined with the ability to write for a Western/Australian audience (Experience in restaurant, F&B, or lifestyle brand marketing preferred).\nStrong skills in Market research, Brand Strategy, Digital Marketing with data-driven-logic behind strategy for optimization.\nExcellent communication and coordination skills with ability to ideate visual and written concepts quickly and engage diverse audiences with impactful messaging.\nExperience managing paid ads preferred (Meta, Google Ads, YouTube, Tiktok, Snapchat).\nMaster's degree in Marketing, Business Administration, or related field\n\nKPIs:\nTimely campaign delivery and festival execution.\nContent performance and paid media efficiency.\nOn-time delivery of creatives/videos,\nMaintain the same visual quality and consistency across assets\n\nCompanies Website:\nChatkazz Australia: https:///\nSakhi Street Food & More LLP: https://flavourfulsakhi.com/\n\nCompany Address:\nGift Tower One, Gift City, Gandhinagar-382355, Gujarat, India.\n\nSalary Range: 3.6LPA to 4LPA