Posted 14 June, 2026
Social Media Lead | Automobile | Gurgaon | 5+ yrs
Michael Page
Gurugram, HR, IN
Full Time
Reference: 64d7fb9cece760d6
Job Description
- Opportunity to scale social media for a global mnc automotive brand
- Full onwership role with reporting to CMO directly
- Own end-to-end social media strategy and content calendar across Meta, Instagram, YouTube, X, LinkedIn and emerging platforms.
- Lead topical and moment-based content planning aligned with festivals, EV/auto days, cultural trends, and real-time opportunities.
- Build community-led storytelling by showcasing customer drives, ownership journeys, and experiential brand properties.
- Act as the social lead for new product launches and GTM campaigns across pre-buzz, reveal, booking, and delivery phases.
- Collaborate cross-functionally with Brand, Product, PR, CX, Sales, and Dealer teams to ensure integrated execution.
- Manage influencers, creators, and auto/EV communities to drive advocacy and reach.
- Track KPIs including engagement, video performance, sentiment, and share of voice to continuously optimize content strategy.
- 5-8 years of experience in social media or digital brand roles, with strong exposure to consumer-facing brands.
- Proven track record of leading platform strategy, topical calendars, and moment marketing.
- Experience working on launches and cross-functional GTM campaigns with multiple stakeholders.
- Strong storyteller with a data-driven mindset and ability to simplify technical features into engaging content.
About Our Client
A leading, innovation-driven automotive OEM focused on new energy mobility and tech-led customer experiences. The brand is on a growth journey, building a strong community-first and digital-first identity in India.
Job Description
The Successful Applicant
