Marketing Manager (India)
Job Description
About Codvo.ai
Codvo.ai is a next-gen AI and engineering company helping global enterprises transform through Generative AI , Cloud-native platforms , and Product Engineering . With proprietary platforms like NeIO and Pulse , we’re enabling faster, smarter, and scalable digital transformation for industries including Energy, Retail, Travel, BFSI, and Healthcare.
As we gear up to launch new AI-powered products and expand global presence, we are seeking a marketing leader to define how Codvo.ai influences the market, shapes perception, and creates a movement.
Role Overview
We are looking for a strategic and creative Influence Marketing Leader to design and execute a go-to-market (GTM) strategy for Codvo.ai’s product and platform offerings. This is not just a brand-building role—it’s about turning Codvo into a category-defining AI brand through compelling narratives, thought leadership, digital campaigns, and partner amplification.
You will lead the creation of a full-spectrum influence strategy by leveraging social media, partner ecosystems, industry events, PR, analyst relations , and executive visibility to shape Codvo.ai’s presence across key verticals.
Key Responsibilities
- Define and execute the GTM influence marketing strategy for Codvo.ai’s AI and product portfolio.
- Build and amplify Codvo.ai’s voice across social media , digital platforms, and influencer networks.
- Position Codvo’s leadership team as thought leaders through blogs, LinkedIn, podcasts, media, and speaking engagements.
- Manage end-to-end influencer and partner marketing campaigns , working closely with channel partners and technology alliances.
- Lead Codvo’s presence in industry forums, webinars, and conferences , driving awareness and pipeline generation.
- Establish strong relationships with analyst firms, media outlets, and industry communities to elevate brand perception.
- Build an editorial calendar, manage digital content production, and drive high-velocity campaign execution.
- Collaborate with sales and product teams to align messaging and storytelling with customer needs and strategic priorities.
Required Qualifications
- 10+ years of experience in B2B tech marketing , preferably in SaaS, AI, Cloud, or enterprise software space.
- Proven experience in building or scaling the market presence of a technology product or services brand.
- Deep knowledge of influence marketing, digital brand amplification, and GTM planning .
- Strong understanding of social and content platforms (LinkedIn, YouTube, X, Medium, etc.) and engagement best practices.
- Excellent storytelling, communication, and creative campaign planning skills.
- Prior experience collaborating with founders, sales, and product teams in fast-paced startup or growth environments.
- Demonstrated thought leadership and comfort representing the brand externally or enabling others to do so.
Preferred
- Existing relationships with analysts, influencers, or ecosystem players in the AI/Cloud space.
- Global exposure or experience in marketing to multiple regions (e.g., North America, Middle East, APAC).
- Background in journalism, communications, or digital media is a plus.
Why Join Codvo.ai?
- Shape the brand identity and GTM strategy of one of the most exciting AI firms on the rise.
- Work with visionary leadership and cross-functional teams building real impact in AI and product innovation.
- Opportunity to lead high-visibility initiatives with measurable influence on company growth.
- Flexible working, competitive compensation, and creative freedom to experiment and lead.