Marketing Head -Reputed Advertising Industry -Mumbai, Navi mumbai, India -30LPA -Kajal- 8291863814

JOB DETAILS

Drive acquisition of new customers and retention of existing customers through innovative marketing campaigns
Own and manage marketing across all channels
Strengthen website leads and conversions from SEO/SEM and Google Analytics to increase paid and organic traffic
Leverage CleverTap tools to increase brand awareness and devise strategies for growth
Organize digital marketing initiatives including Google Adwords, WebMasters etc
Work with UI designers to ensure execution of campaigns
Establish and track performance marketing KPIs
Manage PR agencies and vendor negotiations, pricing and promotion, product development
Ideate social media creatives and banners
Drive and optimize Email marketing and Drip campaigns
Manage annual marketing budget
Analyze funnel data and understand user behaviour on platform
Handle all aspects of marketing end-to-end
FUNCTIONAL AREA
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