Marketing Manager role with leading NBFC

Roles and Responsibilities

• Develop and manage the brand strategy as well as corresponding brand elements in order to maximise the brand & equity
• Conceptualise brand-led ideas that can elevate brand awareness, recall, and positioning in our target segment
• Responsible for continually improving the brand awareness for NBFC
• Planning and execution of all communications and media actions on all channels, including online and social media
• Collaborate with internal and external stakeholders to ensure consistent communication across all channels and always striving to improve the brand awareness and brand recall
• Take ownership of designing, building and maintaining online as well as offline presence (including but not limited to the website, social media accounts, and office premises)
• Overall responsibility for brand management and corporate identity & ensure brand standards are followed across all programs and initiatives.
• Partner closely with Creative and Media agencies to brainstorm and extract best output as well as own and motivate the agency teams
Location - powai, Mumbai