Brand Lead

JOB DESCRIPTION

Brand Lead KLAY (Deputy General Manager)

Brand & Marketing 7 8 Years Experience Full-Time

We are looking for a bold brand builder to define what KLAY stands for and ensure that identity comes alive across every touchpoint. From physical centres and digital platforms to parent communications and campaigns. You think deeply, create boldly, and execute with discipline.

ROLE DETAILS

Reports To

Head of Marketing

Background

Consumer brand (FMCG / D2C / lifestyle) or brand / creative agency

Experience

7 8 years in brand management or brand strategy

KEY RESPONSIBILITIES

Brand Strategy & Positioning

Own brand purpose, positioning, personality and architecture for KLAY

Develop a differentiated brand narrative that resonates with parents & families

Conduct brand audits and competitive analysis to sharpen market positioning

Brand Experience & Touchpoints

Map the parent & child journey; define how KLAY shows up at every stage

Ensure brand coherence across centres, digital, comms, events and collateral

Evolve visual identity, tone of voice and brand toolkit with the Design team

Campaigns, Equity & Stakeholder Leadership

Lead brand campaigns from strategic brief to creative execution

Track brand health awareness, consideration, NPS and act on data

Act as internal brand authority; partner with Marketing, Product and CX

Manage creative and brand agencies briefs, budgets and timelines

QUALIFICATIONS

Essential

7 8 years in brand management or brand strategy

Consumer brand or brand / creative agency background

Experience defining or refreshing brand positioning and identity

Strong creative sensibility; ability to evaluate and guide creative work

End-to-end brand campaign management across channels

Experience with visual identity systems and brand guidelines

Excellent written, verbal and visual communication skills

Degree in Marketing, Communications, Business or Design

Nice to Have

Family, parenting or children's category experience

Experience brand where brand lives beyond comms

MBA or PG qualification in Marketing / Brand Management

KEY COMPETENCIES

Brand Vision

Creative Judgement

Consumer Centricity

Executional Excellence

Influence & Collaboration

Entrepreneurial Drive