Founding GTM Lead / Revenue Operations & Growth

Founding GTM Lead – Revenue Operations & Growth

Location: India (Remote/Hybrid) – Must have overlap with US working hours

Experience: 4–8 Years

Salary: ₹80,000 CTC per Month

Role Overview

We are looking for a highly entrepreneurial Founding GTM Lead to build and scale our go-to-market engine across inbound marketing, outbound sales, partnerships, and revenue operations.

This role combines the responsibilities of a:

• Growth Lead
• Revenue Operations Manager
• Demand Generation Lead
• Outbound Strategist
• GTM Operator

You will work directly with the founders to build scalable growth systems and drive revenue as the company continues to scale.

Key Responsibilities

Inbound Growth & Demand Generation

• Develop and execute SEO and organic growth strategies.
• Improve website rankings for high-intent healthcare-related keywords.
• Drive inbound pipeline through content, landing pages, and conversion optimization.
• Create and manage blogs, case studies, industry reports, benchmarks, and thought leadership content.
• Optimize website conversion funnels and lead capture mechanisms.
• Build founder-led and company-led LinkedIn growth initiatives.
• Manage webinars, newsletters, and content marketing programs.
• Develop vertical-specific messaging for healthcare segments such as dental, medspa, optometry, and other specialties.

Marketing Automation

• Set up and optimize lead nurturing journeys and lifecycle email campaigns.
• Build lead scoring systems and automated follow-up workflows.
• Improve conversion rates across the funnel from inquiry to demo and closed deals.

Outbound & Pipeline Generation

• Build outbound GTM systems for US and international markets.
• Define ICPs, account segmentation, and targeting strategies.
• Develop outreach playbooks using email, LinkedIn, referrals, and events.
• Manage sequencing tools and outreach workflows.
• Support SDR operations and outbound experimentation.
• Build processes for conference follow-ups and lead activation.

Revenue Operations & Funnel Management

• Own CRM management, hygiene, reporting, and optimization.
• Define funnel stages, dashboards, and pipeline reporting.
• Analyze CAC, conversion rates, and GTM performance metrics.
• Improve lead routing, attribution, and sales processes.
• Build weekly and monthly GTM performance reports for leadership.
• Establish scalable GTM systems and operational processes.

Partnerships & Growth Initiatives

• Support channel and referral partnerships.
• Coordinate co-marketing campaigns and webinars.
• Build customer advocacy and referral programs.
• Identify and test new acquisition channels and growth opportunities.

Required Skills & Experience

Must Have

• 4–8 years of experience in B2B SaaS GTM, Growth, RevOps, Demand Generation, or related roles.
• Strong understanding of SEO, inbound marketing, and content-led growth.
• Hands-on experience with CRM platforms (HubSpot preferred).
• Experience managing outbound sales workflows and pipeline generation.
• Strong analytical, operational, and problem-solving skills.
• Ability to work independently in a fast-paced startup environment.
• Excellent communication and execution capabilities.

Preferred

• Experience in Healthcare SaaS, Dental SaaS, or Vertical SaaS.
• Experience scaling GTM functions in early-stage startups.
• Familiarity with AI tools, automation workflows, and GTM technology stacks.
• Experience with webinars, lifecycle marketing, partnerships, and referral programs.
• Exposure to multi-market GTM across the US, UK, and APAC regions.

Tools & Platforms (Good to Have)

• HubSpot / Salesforce
• Apollo / Clay / Instantly / Smartlead
• Google Analytics & Search Console
• Ahrefs / SEMrush
• LinkedIn Sales Navigator
• Marketing Automation Platforms
• AI & Workflow Automation Tools

Success Metrics

Performance will be measured based on:

• Inbound pipeline growth
• Outbound meetings generated
• SEO rankings and organic traffic growth
• Lead-to-demo conversion improvements
• GTM reporting accuracy and operational efficiency
• Contribution to ARR growth
• Funnel visibility and process scalability

scales.