Senior Marketing Manager

The Role
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The Senior Marketing Manager role at Rapyder owns the account marketing, demand generation, events & digital. You will architect and execute ABM programmes, drive events from strategy to sales handoff, and plan & execute EDM \/ Digital campaigns \- all with one lens: funnel & revenue contribution with an ROI focus.
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What You'll Own
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1. Events & Field Marketing: Own the end\-to\-end events calendar across North, South & West: incubator events, webinars, ERTs, experiential formats, and large\-format industry conferences: Objectives, Logistics & ROI.
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2. Demand Generation: Build and execute integrated demand gen programmes across segments (Startup, Scale, Enterprise, SMB\-Azure) that create accounts opened, meetings booked, and pipeline
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3. ABM (Account Based Marketing): Run targeted account\-based plays on dark and dark\-focus accounts; own 1:1 and 1:few formats including executive micro\-events, bespoke outreach, and intent\-led sequencing in close coordination with Sales and SDR.
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4. EDM & Digital Outreach: An AI first, oversee persona\-driven EDM and WhatsApp campaigns (domestic + international) via the EDM Specialist; ensure email, drip, and digital flows are integrated with events and ABM
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5. Agency & Partner Management: Manage agency DG campaigns, OEM co\-marketing activations (AWS, Microsoft), and partner\-led events; own vendor relationships and ensure proof of execution on every engagement.
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6. Budget & MDF Management: Own the marketing budget across channels; manage MDF utilisation, claim timelines, and ROI accountability: every rupee spent must trace back to pipeline.
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7. Cross\-Functional Alignment: Work closely with BDR\/SDR, Sales Group Account owners, and the brand team; ensure every campaign ends with a meeting\-ready lead, an account opened, or a deal progressed.
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8. Funnel Ownership & Reporting: Own overall marketing\-sourced and marketing\-influenced funnel targets; build and present weekly scorecards to CMO covering channel\-wise funnel, meetings, and OB contribution.
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What We're Looking For:
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6-9 years in B2B \/ Tech marketing with a clear experience in Digital, Events, Field Marketing, ABM etc.
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AI First Approach: It's the default operating mode. Every campaign, brief, and report should have AI in the workflow before it reaches a human.
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Demonstrated ownership of funnel targets \- own your funnel numbers, not just your campaign metrics
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Hands\-on events execution experience: you've briefed a vendor, managed a booth, and done the SDR handoff debrief after
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Experience in planning and execute EDM campaigns: you set the brief, review the output, own the number
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Bonus: AWS or Microsoft co\-marketing \/ MDF management experienc
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