PG India - Associate Vice President

Company Description

Starcom is a leading global media agency and part of Publicis Groupe, known for delivering data-driven and people-centric marketing solutions. With a presence across 100+ markets, Starcom specializes in integrated media planning, digital and performance marketing, programmatic, and content-led strategies. Guided by its "Human Experience (HX)" approach, the agency combines consumer insights, technology, and creativity to help brands build meaningful connections and drive measurable business outcomes.

Overview

Role Overview

We are looking for a strategic and creative Sr Director - Content Marketing (West) to drive impactful storytelling through an IMC approach anchored in culture and content. This role will focus on building content strategies that integrate with media planning to enhance brand engagement and deliver measurable business outcomes.

Responsibilities

Key Responsibilities

1. Content Strategy & Planning

Identify audience insights and content opportunities

Develop integrated content strategies aligned with brand and media objectives

Ideate and execute industry first PR'able solutions

Plan and execute content creation and associations across Digital, TV, Radio & Print in an integrated manner

Responsible to drive revenue for the unit in the region

2. Content Creation & Execution

Lead development of high-quality content (copies, scripts, blogs, video concepts, social creatives)

Collaborate with creative, design, and production teams

Ensure content aligns with brand tone, messaging, and campaign goals

3. Analytics & Reporting

Track content performance metrics: engagement, reach, conversions, ROI

Build reports and derive actionable insights

Continuously optimize based on performance data

4. Team and stakeholder management

Manage a lean team in the region

Collaborate with cross-functional teams (media, creative, analytics)

Manage and hone client relationships

Qualifications

Key Skills & Requirements

8-12 years of experience in content strategy/creative strategy/branded content

Experience in agency units/sports marketing/talent marketing agencies preferred

Understanding of emerging tech solutions is a must (Gen AI, AR, VR etc)

Experience in developing and executing branded properties, collaborations and associations and large-scale content campaigns.

Exceptional ideation & storytelling with the ability to effectively communicate complex concepts to diverse audiences.

Experience working in a matrix environment managing partners, internal stakeholders and clients

Excellent communication, presentation interpersonal & analytical skills

Proven ability to manage a team

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

Additional Information

Why Join Starcom

Work on leading global and Indian brands

Be part of a data-driven, content + media integrated ecosystem

Access to global tools and learning from Publicis Groupe

High-growth, collaborative culture