Founding Growth Marketer - GTM

We need someone to build the entire growth marketing engine from 0→1.\n\nYou will be our first marketing hire , working directly with the founder to build Credhive's marketing engine from zero. There is no playbook, no existing funnel, no legacy campaigns; a strong product, a live website, and a clear mandate: Build the inbound engine that brings SMB and mid-market corporates and BFSI buyers to us through organic search, while arming our outbound motion for large enterprise accounts.\n\nThis is a 0→1 ownership role. You will set the strategy, execute it yourself, and see your work converted directly to pipeline.\n\nKey Responsibilities\nSEO - Own keyword strategy targeting credit assessment, risk intelligence, compliance, and due-diligence searches by SMB/mid-market finance and credit teams\nDrive on-page, technical, and content SEO for our website with committed engineering support for implementation.

Build comparison and solution pages that position Credhive against incumbents\nContent & Email: Produce cornerstone content (blogs, guides, industry insights) for SEO and LinkedIn. Build email nurture sequences that convert website visitors and signups into qualified leads\nInbound Funnel & ABM: Own the visitor → lead → MQL journey: landing pages, lead magnets (whitepapers, checklists, reports), and conversion optimization. Run account-based marketing (ABM) for priority mid-market accounts targeted content and campaigns for specific companies sales is pursuing\nMeasurement: Set up and own reporting: organic traffic, rankings, MQLs, and channel performance (Google Search Console, GA4, SEO tools)\nEvents: Target appropriate BFSI and CXO level events to create the offline outbound engine.\n\nQualifications\nExperience: 3-6 years in B2B SaaS or fintech marketing with demonstrable, hands-on SEO results, you can show us the traffic graphs you grew\n0→1 or early-stage experience strongly preferred : you've built before, or you've been the executor on a small team where everything was yours\nHands-on with Ahrefs/Semrush,Google Analytics, Google Search Console, GA4 , and email marketing platforms, you run things yourself, not brief an agency\nExcellent writing.

You can draft a blog post, a landing page, a cold email, and ad copy all in the same afternoon\nHigh ownership and speed: you go from idea → execution without waiting for perfect clarity\nBonus: exposure to BFSI, fintech, credit/risk, or compliance audiences; programmatic SEO experience\n\nWhat We Offer\nFirst marketing hire : your channel decisions become the company's marketing DNA\nDirect, daily access to the founder; zero layers\nCommitted engineering support for SEO and website execution\nA live, revenue-generating product to market, not a deck