Divisional Manager/Divisional Head - Brand

Job Role:

The Brand Manager will be responsible for building and protecting the DishTV brand across India by planning and executing brand campaigns activities .

This role ensures that what DishTV says, how it looks, and how it shows up on-ground is consistent, relevant, and effective across regions, channels, and customer touchpoints.

Key Responsibilities

1. Brand Strategy & Positioning

• Own the DishTV brand positioning and ensure consistency across all communication.
• Translate business goals into clear brand messages for different customer segments and regions.
• Ensure brand guidelines (logo, colors, tone, language) are followed across ATL, BTL, digital, trade, and retail.

2. Marketing Communication (Marcom)

• Plan and execute integrated marketing campaigns across: Digital, print, outdoor, radio, trade communication
• Work closely with creative agencies, media agencies, and internal teams .
• Develop campaign briefs, approve creatives, and manage timelines.
• Adapt national campaigns into regional and language-specific communication .
• Design and execute: Retail branding, Dealer boards, danglers, standees & local activations, roadshows, society activations
• Coordinate with sales, trade marketing, and regional teams for execution.

3. Campaign Planning & Execution

• Create annual and quarterly brand calendars .
• Manage campaign budgets and ensure ROI discipline .
• Track campaign performance using: Reach & frequency, brand recall, footfall uplift
• Lead / enquiry impact (where applicable)

4. Stakeholder Management

• Act as the single point of contact for branding across teams - Product, Digital marketing, Sales & Trade, Customer experience
• Manage agencies and vendors end-to-end.

Key Deliverables (What success looks like)

• Strong, consistent DishTV brand presence across India
• High-quality campaign execution (on-time, on-brand)
• Effective BTL programs that support sales teams
• Improved brand recall and consideration
• Smooth coordination between brand, sales, and digital teams

Experience

• 10-12 years of experience in: Brand management
• Experience in consumer-facing brands preferred: Telecom, FMCG, Consumer electronics, Media / Entertainment
• Hands-on experience with regional marketing and multi-language campaigns is a must.

Skills & Competencies

• Strong understanding of branding fundamentals
• Excellent communication and briefing skills
• Experience managing creative and media agencies
• Budget management and basic ROI understanding
• Comfortable working in a high-scale, execution-heavy environment