Marketing Manager - Lead Gen & Growth

Job Title: Marketing Manager – Lead Gen & Growth

Location: Bengaluru, India (Hybrid/On-site)

Employment Type: Full-time

Experience Level: Mid-Senior (7+ years)

About the Role

We are looking for a results-driven Marketing Manager – Lead Gen & Growth to own pipeline generation, account-based marketing (ABM), and strategic growth initiatives. In this role, you will bridge the gap between marketing strategy and revenue generation by building high-performing campaigns that target enterprise accounts.

If you are a data-driven marketer who thrives on metrics like ROI, customer acquisition, and qualified pipeline value—rather than just "impressions"—we want to talk to you.

Key Responsibilities

• Demand Generation: Plan, execute, and scale multi-channel B2B marketing campaigns to fuel our sales pipeline.
• Account-Based Marketing: Architect and deploy personalized ABM programs aimed at high-value enterprise accounts.
• Performance Marketing: Manage and optimize digital campaigns across Google Ads, LinkedIn, SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
• Revenue & Sales Alignment: Partner closely with Sales and Pre-Sales teams to synchronize campaign outreach with core revenue priorities.
• Partner Co-Marketing: Work hand-in-hand with major cloud ecosystems (like Google Cloud) to design joint Go-To-Market (GTM) strategies and maximize market development funds.
• Marketing Automation & Analytics: Manage HubSpot and Salesforce to track campaign performance, build lead-nurturing workflows, and deliver data-backed ROI insights.

Required Skills & Experience

• 7+ years of proven experience in B2B marketing, specifically inside Cloud, SaaS, Managed Services (MSP), or enterprise tech environments.
• Deep ABM Expertise: Hands-on experience mapping out enterprise buying committees and creating targeted account plays.
• Platform Proficiency: Advanced skills navigating CRM and automation platforms like HubSpot and Salesforce.
• Ecosystem Familiarity: Practical knowledge of how the cloud ecosystem operates (GCP, AWS, or Azure).
• Data-Driven Mindset: Strong analytical capability to convert campaign metrics into clear, actionable business strategies.
• Fast-Paced Adaptability: Proven ability to smoothly manage multiple overlapping campaigns simultaneously.

Preferred Qualifications

• Direct experience working within the Google Cloud partner ecosystem.
• Active familiarity with AI-enabled marketing tools and generative automation platforms.
• Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.

What We Offer

• Opportunity to lead high-impact marketing strategies in a fast-growing tech landscape.
• Highly collaborative, transparent, and performance-driven work culture.
• Competitive compensation packages and career advancement opportunities.