Category Lead
Job Description
About us
Barcode Entertainment: Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE, Barcode is expanding its global reach and redefining the influencer landscape on an international scale. The company is committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights.
Job Summary
We're looking for someone who lives and breathes creator culture and understands the unique power of micro and nano influencers. This role will be responsible for developing creator networks, leading high-volume influencer campaigns, driving client success, and building scalable strategies that leverage authentic communities to deliver measurable brand impact.
Roles & Responsibilities
Category Ownership
- Lead and grow the Micro & Nano Influencer Marketing category across multiple brand accounts.
- Develop innovative creator-led strategies focused on engagement, advocacy, and conversions.
- Build scalable influencer frameworks, ambassador programs, and community-driven campaigns.
Campaign Management
- Manage end-to-end influencer campaigns from planning to execution and reporting.
- Oversee creator sourcing, outreach, negotiations, onboarding, content approvals, and campaign delivery.
- Ensure seamless execution across multiple campaigns while maintaining quality and timelines.
Client Management
- Act as the primary point of contact for clients.
- Present campaign recommendations, creator strategies, and performance reports.
- Build strong client relationships and identify opportunities to expand influencer initiatives.
Creator Ecosystem Development
- Build and maintain a strong network of micro and nano creators across key categories.
- Identify emerging creators, trends, and communities before they become mainstream.
- Work closely with influencer relations teams to continuously strengthen creator pipelines.
Performance & Insights
- Monitor campaign KPIs and creator performance metrics.
- Generate actionable insights and recommendations for optimization.
- Stay ahead of platform updates, creator trends, and industry best practices.
Experience & Skills
- 3–5 years of experience in Influencer Marketing, Creator Partnerships, or Digital Marketing.
- Proven experience managing large-scale micro and nano influencer campaigns.
- Strong understanding of creator sourcing, campaign execution, and influencer performance metrics.
- Experience working directly with brands and managing client relationships.
- Excellent project management and stakeholder management skills.
- Ability to thrive in a fast-paced, high-growth environment.
Location
Andheri, Mumbai
