Marketing Lead

We are seeking a dynamic Marketing Lead to join our team in the [specific industry or product area]. The ideal candidate will be responsible for developing and executing marketing strategies that align with our business objectives.\nKey Responsibilities:\nFrame annual marketing calendar in line with business objectives.\nCreate, plan, and develop TV commercials (TVC), print, and FM plans for Bangladesh.\nBuild marketing communications (MARCOM).\nFrame go-to-market (GTM) strategy.\nWork closely with the Sales and Product Marketing Team to develop and manage promotional planning and execution.\nCollaborate with creative teams, internal stakeholders, and advertising agencies/vendors to create campaigns and print collaterals.\nHandle trade marketing for Bangladesh.\nPlan and execute below-the-line (BTL) activities, including signages, outdoor advertising, and print collaterals.\nManage the marketing budget effectively.\nPlan, drive, and execute promotions for e-commerce and social media platforms.\nDrive e-commerce initiatives through search engine optimization (SEO) and social media optimization (SMO).\nManage the in-house photography team to create world-class advertising materials, including stills, videos, website images, and packaging design.\nConduct market studies to understand customer behavior, forecast industry preferences, and support strategic planning.\nDrive performance marketing (PMS) for ROI-based digital campaigns.\nOversee video creation, photography, digital marketing, and media planning.\n\nLocation: Dhaka,Bangladesh\n\nOnly Indians Preferred