Associate Technical Lead/Technical Lead - Salesforce

Job Summary / Your Role in a Nutshell:\nWe are looking for a skilled Salesforce Developer with 6+ years of experience in Salesforce Service Cloud and/or Sales Cloud design, development, customization, integrations, and support across Classic and Lightning environments. The ideal candidate will possess strong expertise in Apex, Visualforce, Lightning Components, APIs, and Salesforce administration, with the ability to deliver scalable, high-quality solutions while adhering to best practices and SDLC standards. The role also requires technical leadership, stakeholder collaboration, and mentoring capabilities to drive successful project delivery.\n\nWhat you’ll do:\nDesign, develop, and implement scalable Salesforce solutions using Apex, Visualforce, Lightning Components (LWC/Aura), Flows, and declarative capabilities.\nLead end-to-end project delivery including requirement analysis, solution design, development, testing, deployment, and production support.\nCollaborate with business stakeholders, architects, and cross-functional teams to translate business requirements into robust technical solutions.\nDevelop and maintain integrations between Salesforce and external systems using REST/SOAP APIs and other integration frameworks.\nPerform code reviews and ensure adherence to Salesforce best practices, coding standards, security guidelines, and SDLC processes.\nProvide technical leadership and mentorship to team members, supporting delivery excellence and knowledge sharing across the team.\nParticipate in effort estimation, technical planning, risk assessment, and solution design discussions for new initiatives.\nTroubleshoot and resolve complex application, integration, and production issues while ensuring platform stability and performance.\nDrive continuous improvement through adoption of new Salesforce capabilities, development best practices, and process optimizations.\n\nWhat you need:\n6+ years of experience in Salesforce development and implementation.\nExtensive hands-on experience with Salesforce Service Cloud and/or Sales Cloud solution design and implementation, including customization using Apex Triggers, Apex Classes, Visualforce, Flows, Custom Objects, Custom Fields, Approval Processes, Sharing Rules, Record Types, Permission Sets, Reports, and Dashboards.\nStrong experience with Salesforce administration, including user management, security model, page layouts, workflows, reports, dashboards, tasks, and events.\nDevelopment experience in Salesforce Classic and Lightning Experience, with strong expertise in Lightning Components and modern Salesforce development practices.\nIntegration experience with Salesforce APIs (REST and SOAP) and external enterprise applications.\nUnderstanding of data structures and experience with data migration using Import Wizard, Data Loader, Workbench, or similar tools.\nGood understanding of MVC patterns, web application architecture, and frontend technologies including HTML5, CSS, JavaScript, and jQuery.\nExperience with source control systems, preferably Git.\nStrong understanding of Software Development Life Cycle (SDLC), design principles, and engineering best practices.\nExcellent problem-solving, communication, stakeholder management, and team leadership skills.\nAbility to contribute to technology selection, technical decision-making, solution design, and delivery planning.\nExperience working closely with architects, project managers, and distributed teams in an agile environment.\n\nGood to Have:\nSalesforce Certifications such as Administrator, Platform Developer I/II, Service Cloud Consultant, or equivalent.\nExperience integrating with multiple Salesforce Cloud offerings such as Service Cloud, Sales Cloud, Marketing Cloud, or Experience Cloud.\nExperience with Salesforce DX, CI/CD pipelines, and deployment/release management tools.\nExperience building custom supporting applications or modules using Java or other backend technologies.\nActive participation in Trailhead learning paths, Salesforce community initiatives, or platform innovation programs.\n\nAbout TO THE NEW:\nTO THE NEW is a digital technology services company providing innovative product engineering solutions to diverse industries across the globe.