Founder's Office Associate

Our retail store has helped us validate customer interest, understand buying behaviour, and build our first proof of concept. Our next phase is focused on strengthening our e-commerce website, expanding across marketplaces, and eventually growing our retail footprint as we build a stronger digital growth engine.\n\nRole Overview This role exists to help the founder convert business priorities into consistent execution as Soho Tiger scales from its first retail proof of concept into a stronger omnichannel business.\nThe person in this role will help the business run smoothly across online and offline channels — strengthening retail performance, supporting e-commerce execution, improving customer follow-through, and ensuring revenue opportunities are not missed due to operational gaps.\nThis role requires someone who is comfortable with ambiguity, learns quickly, rolls up their sleeves, and figures things out without waiting for perfect instructions.\n\nTeam & Execution Context Soho Tiger has a small team of around 6 people across retail sales, jewellery design, e-commerce and backend operations, social media, and office support.\nThis role is not expected to personally execute every deliverable across the business. Some work will be executed directly, some will be driven through other team members and monitored for completion, and some will involve coordination and administrative support — schedules, leaves, hiring support, follow-ups, and weekly tracking.\nThe person in this role will need to build a strong working knowledge of retail operations, e-commerce workflows, and inventory systems — well enough to ask the right questions, identify gaps, step in when needed, and ensure execution does not get stuck.\n\nRole Pillars Pillar 1 — Business Execution, Systems & Founder Priorities Bring structure, ownership, and follow-through to key business priorities so that work moves from discussion to execution.\nWork closely with the founder to understand priorities, convert them into clear action items, and ensure timely follow-through.\nTrack open tasks, owners, timelines, dependencies, and next steps across key business areas.\nCreate and maintain simple systems, trackers, and reports to improve visibility and reduce dependency on verbal follow-ups.\nCoordinate with internal team members, vendors, and external partners to ensure work moves forward without unnecessary delays.\nIdentify execution gaps, bottlenecks, or recurring issues and take practical steps to resolve them.\nSupport special projects, new initiatives, and founder-led priorities by helping get them off the ground.\nUse tools, AI, and structured ways of working to improve speed, clarity, and efficiency.\nStep in wherever needed to keep priorities moving, especially when ownership is unclear or work is stuck.\n\nPillar 2 — Growth & Revenue Follow-through Ensure growth opportunities are captured, tracked, followed up, and converted across online and offline channels.\nWork closely with the founder to move growth initiatives, campaigns, offers, and experiments from idea to execution.\nTrack customer inquiries, leads, follow-ups, and unresolved conversations across Instagram, WhatsApp, store visits, and other channels.\nEnsure customer interest is followed through until it converts into a store visit, purchase, or clear closure.\nSupport the execution of marketing campaigns, store activations, collaborations, offers, and local growth experiments.\nMonitor campaign responses, customer behaviour, sales patterns, and lead quality to identify what is working and what needs improvement.\nMaintain simple growth trackers and share regular updates on leads, conversions, follow-ups, and missed opportunities.\nIdentify revenue leaks and suggest practical actions to improve conversion, repeat visits, and customer engagement.\n\nPillar 3 — Retail, Customer Experience & Omnichannel Operations Ensure the retail store, digital channels, inventory systems, and customer journey work together smoothly to support business growth.\nMaintain strong awareness of daily retail activity, walk-ins, customer conversations, sales, and overall store performance.\nWork closely with the sales associate to ensure store readiness, product presentation, customer service standards, and customer follow-through are maintained.\nTrack footfall, conversion, customer feedback, buying patterns, and lost sales opportunities.\nCoordinate with the backend/e-commerce operations associate on product uploads, product information, pricing, inventory visibility, order coordination, and marketplace-related tasks.\nHelp ensure smooth handoffs between Instagram, WhatsApp, website, marketplaces, and the retail store.\nBuild working knowledge of retail operations, e-commerce workflows, and inventory systems to identify gaps, ask the right questions, and step in when required.\nSupport store events, promotions, activations, and local marketing efforts that drive footfall and customer engagement.\nCoordinate with the social media team on execution support such as campaign timelines, content requirements, and operational follow-ups.\nCapture customer feedback and convert it into useful inputs for product, merchandising, marketing, and service improvements.\n\nRequirements & Qualifications Experience 2–3 years of experience in a founder’s office role, or 4–5 years of overall experience in e-commerce operations, growth operations, business operations, or consumer brand roles.\nSkills & Capabilities Strong organisational skills with the ability to manage multiple priorities, follow-ups, and deadlines.\nClear communication skills and the ability to coordinate with team members, vendors, and external partners.\nComfort with Excel/Google Sheets, documents, presentations, and simple tracking and reporting systems.\nAbility to use data, customer feedback, and basic business metrics to identify gaps and improve execution.\nOpenness to using AI and modern productivity tools to improve speed, clarity, and efficiency.\nAbility to learn quickly and build context across new business areas.\nPreferred, but not mandatory Experience in a startup, D2C brand, jewellery, fashion, lifestyle, retail, or consumer brand environment.\nFamiliarity with retail operations, e-commerce workflows, customer experience, inventory management, CRM/ERP tools, Shopify, marketplaces, or order management workflows.\nExperience coordinating with small teams across sales, operations, marketing, design, or customer support.\n\nCompensation & Growth Compensation will be discussed based on experience, capability, and overall fit for the role.\nThis role is designed as a growth path for someone who wants to develop into a future business head, vertical lead, or channel lead as Soho Tiger scales.

Over the next 2–3 years, the person will be groomed to take on larger ownership across a business vertical, growth channel, retail expansion, or digital commerce.\nThe person in this role will work closely with the founder and gain direct exposure to how an early-stage consumer brand is built, tested, operated, and scaled across offline and online channels.\nThis is also a strong fit for someone who eventually wants to build their own brand or business, and is looking for hands-on experience in how a consumer brand is built from the inside.\nFor individuals who demonstrate strong ownership, performance, and long-term alignment with the business, there may be future opportunities to participate in long-term incentive programmes, including potential equity or ESOP participation as the company evolves.