AI-First Performance Marketing Lead

Role Title: AI-First Performance Marketing Lead\nLocation: Bangalore\nInitially an individual contributor role. Team will be added later.\n\nRole Objective\n\nTo lead student acquisition and lead generation through a combination of performance marketing, AI, automation, and data intelligence.\n\nThe role will be responsible for building scalable systems that improve campaign performance, automate repetitive processes, accelerate creative testing, and drive measurable business outcomes across the admissions funnel.\n\nThe ideal candidate will combine deep expertise in performance marketing with hands-on experience leveraging AI and automation tools to create a high-efficiency marketing engine.\n\nKey Responsibilities\n\nPerformance Marketing Strategy\n\n- Develop and execute performance marketing strategies aligned with admission and enrollment goals.\n- Drive qualified lead generation across multiple cities and school clusters.\n- Own channel strategy, budget allocation, and performance optimization.\n\nCampaign Management\n\n- Lead end-to-end execution of campaigns across:\n- Google Ads\n- Meta Ads\n- YouTube\n- Programmatic Display\n- Education and lead-generation platforms\n- Continuously optimize campaigns to improve lead quality, conversion rates, and acquisition efficiency.\n- Drive seasonal admission campaigns and city-specific enrollment initiatives.\n\nAI-Powered Creative Testing\n\n- Build frameworks for large-scale creative testing using AI tools.\n- Develop systems to generate and test multiple creative and copy variations simultaneously.\n- Create automated workflows to identify winning creatives faster.\n- Use AI tools to improve testing velocity and campaign learning cycles.\n\nMarketing Automation\n\n- Automate campaign reporting, monitoring, and optimization workflows.\n- Build automated dashboards and performance alerts.\n- Reduce manual effort in campaign management and reporting.\n- Develop repeatable systems that improve operational efficiency across the marketing team.\n\nLead Generation & Funnel Optimization\n\n- Own the digital acquisition funnel from impression to inquiry.\n- Partner with Admissions and CRM teams to improve lead-to-visit and lead-to-admission conversion rates.\n- Identify and eliminate funnel leakages through data-driven analysis.\n\nAnalytics & Attribution\n\n- Ensure robust tracking, attribution, and campaign measurement.\n- Integrate data from media platforms, CRM systems, and analytics tools.\n- Build actionable insights that drive performance improvements.\n\nAI & Technology Adoption\n\n- Evaluate and implement AI tools that improve marketing productivity and effectiveness.\n- Build workflows using AI and automation platforms where applicable.\n- Continuously identify opportunities to improve acquisition outcomes through technology.\n\nAgency & Partner Management\n\n- Manage performance marketing agencies and partners.\n- Establish KPIs and performance benchmarks.\n- Ensure accountability for business outcomes.\n\nCandidate Profile\n\nExperience\n\n- 5-7 years of experience in performance marketing and customer acquisition.\n- Proven experience managing significant digital media budgets.\n- Demonstrated success in scaling lead-generation programs.\n- Experience implementing marketing automation and AI-driven workflows preferred.\n\nSkills\n\n- Strong expertise in Google Ads, Meta Ads, YouTube, analytics, and attribution.\n- Hands-on understanding of AI-powered marketing tools and automation platforms.\n- Strong analytical and problem-solving skills.\n- Ability to translate data into actionable business insights.\n- Strong stakeholder management and communication capabilities.\n\nPreferred Experience\n\n- Experience with AI and automation platforms such as ChatGPT, Claude, Gemini, Make, Zapier, n8n, HubSpot AI, Salesforce AI, or equivalent tools.\n- Experience in education, edtech, consumer services, healthcare, retail, or other lead-driven businesses.\n\nKey Success Metrics\n\n- Qualified Leads Generated\n- Cost per Lead (CPL)\n- Cost per Admission (CPA)\n- Lead-to-Visit Conversion Rate\n- Lead-to-Admission Conversion Rate\n- Return on Ad Spend (ROAS)\n- Increase in Creative Testing Velocity\n- Reduction in Manual Campaign Management Effort\n- Campaign Launch Speed\n- Marketing Automation Adoption\n- Incremental Admissions Driven Through AI-Enabled Optimization\n\nWhat Success Looks Like\n\nWithin the first 12 months, this role should:\n\n- Build a scalable AI-enabled lead generation engine.\n- Significantly increase the volume and speed of creative testing.\n- Improve lead quality and admissions conversion rates.\n- Reduce acquisition costs while increasing enrollment volumes.\n- Automate key marketing workflows and reporting processes.\n- Create a culture of experimentation, data-driven decision-making, and continuous optimization.\n- Establish Orchids as a marketing organization that leverages AI as a competitive advantage.