Marketing Lead

WALK-IN DRIVE – MARKETING LEAD

Company: Fit.Zone

Role: Marketing Lead

Experience: 4–7 Years

Location: Bengaluru (On-site)

Walk-in Interview Drive

Venue:

48, Church St, Haridevpur, Shanthala Nagar, Ashok Nagar, Bengaluru, Karnataka

About Company

Fit.Zone is hiring a Marketing Lead to own and drive the entire marketing function as we scale across Bengaluru and new cities.

Fit.Zone is a fast-growing fitness marketplace connecting members to a network of partner fitness centers through a single flexible membership. We operate a two-sided platform serving both fitness enthusiasts and fitness center partners.

Role Overview

We are looking for a hands-on Marketing Lead with 4–7 years of experience who can lead strategy, performance marketing, brand growth, content, influencer partnerships, and partner acquisition initiatives.

This role reports directly to the founders and offers complete ownership of marketing strategy, budgets, targets, and team development.

Key Responsibilities

• Develop and execute the overall marketing strategy across paid, organic, brand, influencer, and partner acquisition channels.

• Translate business goals into measurable marketing KPIs including CPL, CAC, conversion rates, revenue, and ROI.

• Manage monthly marketing budgets and optimize spending across channels based on performance.

• Lead Google Ads and Meta Ads strategy, campaign planning, targeting, and performance optimization.

• Own brand positioning, content strategy, social media growth, and community engagement.

• Oversee SEO, AEO, GEO, ASO, Google Business Profiles, and overall digital discoverability.

• Build and manage influencer partnerships, local activations, and community marketing initiatives.

• Support partner fitness center acquisition through marketing campaigns, collateral, referral programs, and outreach initiatives.

• Establish marketing analytics, attribution systems, dashboards, and reporting frameworks.

• Present weekly and monthly performance reviews with actionable insights and growth recommendations.

• Hire, mentor, and lead the marketing team including Performance Marketing, Design, and Social Media functions.

• Collaborate closely with founders, operations, and product teams to support business growth.

Required Qualifications

• 4–7 years of experience in performance and brand marketing.

• Minimum 2 years of experience leading or owning a marketing function.

• Proven experience managing marketing budgets and delivering measurable growth outcomes.

• Strong understanding of customer acquisition, retention, and lifecycle marketing.

• Experience working in startups, marketplaces, multi-location businesses, D2C brands, fitness, retail, hospitality, or consumer-focused companies.

• Ability to work in a fast-paced, execution-oriented environment.

Required Skills & Tools

• Google Ads (Search, Performance Max, Maps)

• Meta Ads Manager & Business Suite

• Google Analytics 4 (GA4)

• Google Tag Manager

• Google Business Profile Management

• Firebase (Basic Knowledge)

• SEO, ASO, AEO & GEO

• UTM Tracking & Attribution

• Excel / Google Sheets

• Notion

• Marketing Automation Tools (Zapier or n8n preferred)

What We're Looking For

• A marketer who can balance brand building and performance marketing.

• A leader who is willing to execute, not just manage.

• Someone comfortable making data-driven decisions and taking ownership of growth targets.

• Candidates who can demonstrate measurable results from previous campaigns and initiatives.

Why Join Fit.Zone

• Own the entire marketing function from Day One.

• Work directly with founders and influence company-wide decisions.

• Build and scale your own marketing team.

• Clear growth path toward Head of Marketing, VP Marketing, or CMO roles.

• Complimentary Fit.Zone membership and access to partner fitness centers.