Content Executive (Tamil)

Our unique platform diagnoses the patient’s hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track. Traya is founded by Saloni Anand, a techie turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.\n\nOur Vision :\nTraya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact.

Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.\n\nKey Responsibilities\nContent Creation & Conceptualisation\n• Write high-performing ad scripts, captions, headlines, and body copy in Malayalam for Meta (Facebook & Instagram), YouTube, and Google Ads.\n• Conceptualise content ideas rooted in Kerala consumer culture, language nuances, regional trends, and local insights.\n• Adapt national campaign briefs and brand messaging into culturally relevant Malayalam content — not just translate, but transcreate.\n• Develop scripts for short-form video content (Reels, Shorts) that feel native to Malayalam-speaking audiences.\nPerformance Content & Data Understanding\n• Collaborate with the performance marketing team to understand ad performance metrics (CTR, CPC, ROAS, hook rates, thumb-stop ratios) and use these to iterate on content.\n• Analyse what’s working and what’s not — identify patterns in winning creatives and replicate success.\n• Write multiple ad variations (hooks, CTAs, body copy) for A/B testing and performance optimisation.\n• Maintain a content performance tracker and contribute to weekly/monthly performance reviews with data-backed content recommendations.\nConsumer Insight Integration\n• Translate consumer research, survey data, and qualitative insights into compelling content angles.\n• Stay deeply connected with TN consumer sentiment — what they say on social media, forums, and in reviews — and bring those real voices into content.\n• Identify regional barriers, triggers, and emotional hooks specific to the TN audience and weave them into every piece of content.\nContent Management & Process\n• Own the end-to-end TN content calendar — from ideation to publishing to performance review.\n• Manage content pipelines, ensure timely delivery of assets, and coordinate with designers and video editors.\n• Maintain a library of top-performing TN content for reference and pattern identification.\n• Stay updated on Tamil content trends, regional competitors, and cultural moments worth leveraging.\n\nRequirements\nMust-Have\n• Native fluency in Tamil (reading, writing, and speaking). This is non-negotiable.\n• 1–3 years of experience in content writing, with exposure to performance marketing or paid media content.\n• Demonstrated ability to write ad copy that drives action — not just brand copy, but conversion-focused content.\n• Comfort with performance data — should understand what CTR, ROAS, and hook rate mean and how your content impacts them.\n• Strong understanding of TN consumer behaviour, cultural references, and colloquial Tamil (not textbook Tamil).\n\nGood-to-Have\n• Experience in D2C, health & wellness, or beauty/personal care brands.\n• Familiarity with Meta Ads Manager or any ad platform’s creative reporting.\n• Experience working with creators or influencers for regional content.\n• Basic understanding of SEO for regional language content.\n• Experience with consumer research or comfort reading and interpreting survey/qualitative data.