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Posted 16 June, 2026

Product Marketing Manager

Manitou in India
Kanpur, UP, IN Full Time
Reference: b34532e70815a6ae

Job Description

Main responsibilities:\n\n%CF; Through knowledge of markets, customers, competition and collaboration with sales teams,\nProduct Manager recommends:\no a product plan: product / life cycle (new products, product evolutions, end-of-life\nproducts);\no make / buy / partner options to offer the market a competitive product line in terms of:\n%AA; Performance / delivery, lead time, quality and cost;\n%AA; Follow \"Product / Service\" standards common to the brand.\nNB: The product plan feeds the division's development plan. The latter is managed and\ndecided by the manager of the PU, but no new product development can be launched in\nthe PU’s development plan without being first validated in the PM’s product plan.\n%CF; Develops specifications for new products and product developments. PM prepares the initial\nmilestone (J -1) and participates in the major project milestones (J0 / J1 and J5 PGQ12) for the\nassigned product range.\n%CF; Develops and follows the commercialization plan / product evolution.\n%CF; Reviews competitive market environment to provide directional recommendations for product\nimprovements and developments.\n%CF; Analyzes the commercial results for the product range the PM is responsible for (in terms of\nturnover and profitability) and changes in market share.

Determines (with the support of Sales &\nMarketing) corrective action plans if necessary, in particular :\no Special offers;\no Price repositioning;\no Dedicated packages (machine, accessory, service);\no Product bulletins and announcements;\no Training;\no Inventory reduction activities;\no Advertising;\no etc.\n%CF; Recommends Price positioning for product launch to maximize the combination volume / margin\nin different regions of the world.\n%CF; Defines and then carries out, or has carried out, market studies and surveys necessary to\ndescribe the market, and the operating mechanisms, in particular:\no Market Size, production chain players, operating modes;\no Key indicators and market trends, regular monitoring;\no Market trends, provide market insights, especially for budgeting;\no For each market segment, PM analyzes the potentials of the market and identifies short- and\nmedium-term actions;\no In the long term, PM offers Sales VPs a strategic development plan in order to optimize the\npresence of the Group's products and services in target segments, thus maximizing market\npenetration. PM follows the evolutions;\no PM identifies and validates new market / product opportunities and helps their development.\n%CF; Reviews all published materials for accuracy and consistency.\no Technical manuals and promotional materials.\n%CF; Constantly maintains direct contacts with customers, dealers or users.\no Accompany customers during factory visits;\no Plan Expert meetings;\no Attend Shows and Events;\no Dealers and end users field visits.\nAll these activities are conducted with the full knowledge and respect of the quality standards\napplicable to the profession. The employee must know the objectives and quality priorities of the\nManitou Group and make every effort to contribute to it.\nSpecific Requirements:\n%CF; Bachelor’s Degree or equivalent in Business/Marketing\n\nEducation & Work experience:\n%CF; 5 to 10 years’ experience in Marketing Product Management;\n%CF; Field experience and strong customer orientation.

International experience would be a plus;\n%CF; Strong commercial understanding and results driven;\n%CF; Good knowledge of the Construction Market, customers and the way they use their equipment;\n%CF; Knowledge of distribution through a distributor network (B2B or B2C);\n%CF; Knowledge of Mechanical equipment a plus.\n\nSpecific Knowledge:\n%CF; Fluent English

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