Digital Marketing Head

URGENT POSITION TO BE FILLED – Surat, GJ\n\nNOTE: Candidates must have international experience.\n\nSalary: 20 to 25 LPA [MAX]\n\nNon-Negotiable Skills:\nStrong SaaS Digital Marketing Experience\nExpertise in Performance Marketing & Funnel Optimization\nData-Driven Leadership & Stakeholder Management\n\nRequired Skills:\nBachelor’s Degree in Marketing, Business Administration, Mass Communication, Computer Applications or Engineering (acceptable if marketing experience is strong)\n5+ years in Digital Marketing (6–10 years preferred)\nLeadership Exposure: Team handling / agency coordination experience preferred\nDomain Preference: SaaS product company OR agency servicing SaaS clients\nDigital Marketing Strategy for SaaS Products\nPerformance Marketing / Paid Campaigns (Google Ads, , PPC Campaign Management, ROAS / CAC optimization)\nSEO Expertise (Technical, On-page & Off-page)\nMarketing Funnel & Conversion Optimization [Lead Funnel Design, Trial-to-Paid Conversion, CRO (Conversion Rate Optimization)]\nAnalytics & Reporting [Google Analytics, KPI Monitoring (MQL, SQL, CAC, LTV, ROI)]\nEmail Marketing & Marketing Automation\nSocial Media & Brand Marketing\nStakeholder & Team Management\nSaaS Industry Experience\nGrowth Marketing Mindset\n\nGood to Have:\nGoogle Ads / Analytics certifications (strong advantage)\n\nDescription:\nWe are looking for a strong Digital Marketing Head with solid min 5+ years of hands-on experience in SaaS marketing and performance-driven campaigns. The candidate should have managed end-to-end digital marketing activities including SEO, PPC, email marketing, automation, social media, and conversion funnels, preferably for SaaS products targeting both Indian and international markets. They want someone data-driven who understands lead generation, CAC, ROI, and funnel optimization, while also being capable of leading teams, coordinating with multiple stakeholders, and driving product growth through scalable digital strategies.