Head Sports Marketing

Position Title: Lead, Sports Marketing, Roundglass Sports

Location: Mohali

Position Type: Regular, Full-Time

Who we are:

At Roundglass, our primary goal is to make a positive impact on people's lives worldwide. We are constantly seeking individuals who share our passion for meaningful work and are driven by a sense of purpose. If you care about making a difference and want to be part of a team that values impactful work, we invite you to join us.

We have established Roundglass Giving, which encompasses various social impact initiatives like the Roundglass Foundation, Roundglass Sports, and Roundglass Sustain. These initiatives are dedicated to promoting wellbeing for communities and the planet.

About Roundglass Sports

Roundglass Sports offers children and youth across India access to international- standard coaching, academics and residential facilities in football, hockey, tennis and Golf in Punjab. Guided by the principles of Wholistic Wellbeing, we promote a culture of sports participation at grassroots level and empower individuals to realize their athletic potential.

Our focus is on bringing world class standards to Roundglass Sports Academy, which will support the development of talent in football, hockey, tennis and golf.

Learn more:

About the role:

Roundglass Sports is seeking an experienced Marketing Lead to drive the brand, marketing and communications strategy across its multi-sport ecosystem (Hockey, Tennis, Golf and Talents). As a key member of the marketing team, the role will be responsible for strengthening brand visibility, audience engagement, stakeholder relationships and the commercial growth of the Sports business.

Working closely with senior leadership and cross-functional teams, the Marketing Lead will develop and execute integrated marketing, communications, digital, content and partnership strategies that elevate the profile and impact of Roundglass Sports while aligning with the organization's vision and long-term objectives.

This is a unique opportunity to shape the growth of one of India's most ambitious sports development ecosystems and contribute to a purpose-led mission of sporting excellence, community impact and holistic wellbeing.

What you’ll do:

• Lead the development and execution of the marketing, brand and communications strategy across Roundglass Sports' ecosystem (Hockey, Tennis, Golf and Talents).
• Define and strengthen the brand positioning, architecture and storytelling of Roundglass Sports and its constituent programs, academies, athletes and initiatives to drive awareness, engagement and long-term brand equity.
• Develop and champion compelling narratives that bring to life the impact of Roundglass Sports, showcasing athlete journeys, grassroots development, high-performance success stories and community impact across multiple channels and audiences.
• Develop annual marketing plans, budgets and performance frameworks aligned with business objectives and organizational priorities.
• Partner with sports, business and operational leaders to deliver integrated marketing campaigns, events, content and communications initiatives that support participation, performance, reputation and growth objectives.
• Drive media visibility, audience growth and stakeholder engagement through strategic communications, digital platforms, content marketing, partnerships and thought leadership initiatives.
• Lead the development of donor-facing and stakeholder communication assets, including annual reports, impact reports, presentations, proposals, websites, brochures, case studies and other strategic marketing collateral.
• Translate program outcomes, athlete achievements and organizational impact into compelling stories and communication assets that support fundraising, partnerships, advocacy and stakeholder engagement objectives.
• Oversee the planning, development and governance of websites, digital platforms and marketing content to ensure accuracy, consistency and alignment with the Roundglass brand.
• Identify and cultivate strategic partnerships and collaborations that enhance the reach, reputation and impact of Roundglass Sports.
• Build and manage relationships with key stakeholders, including media, sponsors, governing bodies, athletes, donors, agencies and community partners.
• Lead external agencies, creative partners and vendors to ensure high-quality execution, brand consistency and operational excellence across all marketing initiatives.
• Establish a data-driven approach to marketing by monitoring performance, audience insights and campaign effectiveness to continuously optimize outcomes and demonstrate impact.
• Serve as a key member of the Roundglass Sports leadership team, contributing to strategic planning, organizational priorities and long-term business growth initiatives.

Skills & Qualifications:

• Bachelor's degree required; MBA or equivalent postgraduate qualification in Marketing, Brand Management, Communications or Business Management preferred.
• 18-20+ years of progressive experience in marketing, brand management and communications, with mandatory experience in the sports industry. Candidates must have worked with sports organizations, leagues, clubs, federations, athlete management businesses, sporting events, academies or sports-focused brands.
• Proven track record of leading marketing functions, building brands, driving audience growth and contributing to the commercial success of sports properties and programs.
• Demonstrated experience managing a broad range of stakeholders, including media, sponsors, donors, governing bodies, athletes, agencies, partners and senior leadership teams.
• Strong expertise across brand strategy, integrated marketing, digital marketing, content development, communications, public relations and partnership marketing, with the ability to drive high-impact campaigns across multiple channels.
• Experience leading the development of annual reports, impact reports, websites, presentations, proposals, donor communications and other high-value stakeholder-facing collateral.
• Strong strategic thinking and business acumen, with the ability to translate organizational objectives into measurable marketing outcomes while maintaining a strong focus on execution.
• Proven ability to lead cross-functional teams, manage agencies and vendors, and deliver high-impact initiatives in a dynamic and fast-paced environment.
• Excellent communication, storytelling and presentation skills, with a strong eye for design, brand consistency and audience engagement.
• Strong analytical, organizational, project management, stakeholder management and negotiation skills.
• Passion for sport and a deep understanding of the sports ecosystem, with alignment to the Roundglass vision of creating impact through sport and wellbeing.
• Mandatory Requirement: Applicants without prior sports marketing or sports industry experience will not be considered for this role.