Product Manager, Website (Lead)

The website is the single most important top-of-funnel asset we own — and we want to run it like a product, not a marketing collateral.\nThe role\nWe're hiring a Product Manager who will own everstage.com end-to-end. You'll partner with our designers, growth marketers, content, and SEO teams to turn the website into a compounding growth engine - one that ranks on Google, gets cited by ChatGPT, Perplexity, and Google AI Overviews, and converts visitors into leads.\nYou'll set the roadmap, run the experiment program, and be measured on a north-star metric: growth in qualified organic + traffic that converts.\nThis is a hands-on role. You'll prototype in Webflow, run experiments end-to-end, and use AI tools (Claude, Cursor, v0, Lovable, and similar) as a force multiplier to shrink the cycle from idea → live → learning.\nWhat you'll own\nWebsite-as-a-product\nOwn the product roadmap for everstage.com: prioritize pages, modules, and experiments.\nTranslate user insights and business priorities into web experiences — pricing, comparison, solutions, industry, and lifecycle pages.\nSEO + GEO/AEO\nCo-build and ship a strategy for traditional SEO and generative engine optimization with the SEO lead - getting Everstage cited and referenced in ChatGPT, Perplexity, Claude, and Google AI Overviews / AI Mode.\nOwn the technical foundation: site architecture, crawlability, structured data, internal linking, page performance, and llms.txt / agent-readable surfaces.\n\nExperimentation & CRO\nRun a continuous experiment program against hero modules, pricing, demo CTAs, social proof, the product tour, chat hand-offs, and signup paths.\nOwn conversion across the funnel: visit → engaged session → demo request.\nAI-first delivery\nUse AI tooling to compress time-to-impact: prototype variants, generate first drafts of copy and layouts, and ship more experiments per quarter than a traditional web team would.\nBuild internal workflows so designers and marketers can self-serve more page work, with you setting guardrails.\nBe the team's clarity engine — engineering velocity isn't the bottleneck anymore; sharp briefs and good judgment are.\nBrand refresh + design system go-live\nOperationalize the new design system inside Webflow so every page we ship reinforces, the brand.\nStack\nWebflow (CMS, components, page-building), HubSpot (forms, lifecycle, attribution, chat), GA4, Search Console, Ahrefs/Semrush, an experimentation platform (VWO/Optimizely/Statsig), and an AEO/GEO monitoring stack (we use Slate).\n\nWhat we're looking for\nExperience\n+5 years in product management, growth product management, or website/web product roles - ideally at a B2B SaaS company.\nCraft\nComfortable thinking of the website as a product with users, jobs-to-be-done, and a roadmap\nDeep working knowledge of SEO fundamentals: technical SEO, content strategy, internal linking, structured data, Core Web Vitals.\nPractical understanding of GEO/AEO: how LLMs retrieve and cite content, how to structure pages to be machine-readable, how to measure visibility in answer engines.\nHands-on Webflow chops and working fluency in HubSpot (forms, workflows, properties, basic reporting).\nAn experimentation mindset - you know the difference between a good test and noise.\nAI-first\nYou already use Claude, Cursor, v0, Lovable, or similar in your daily workflow to prototype, write, and ship.

You don't wait for engineering to unblock you on small things.\nYou've used AI to compress time-to-launch on a real project — and can talk about what worked and what didn't.\nWays of working\nHigh agency. You can drive a cross-functional initiative without a PMO chasing you.\nStrong writer and storyteller — briefs, hypotheses, readouts, internal updates.\nComfortable working with designers, growth marketers, content, SEO, PMM, and engineering — and across India/US time zones.\nNice-to-haves\nExperience launching a website rebuild or brand refresh.\nFamiliarity with GTM tech category\nExposure to product-led growth motions, free trials, or self-serve signup.\nBasic SQL and comfort poking around analytics warehouses.\nWhy this role is interesting right now\nYou're walking in at a rare moment. The brand refresh and design system are about to go live, so you'll inherit a freshly rebuilt foundation.

The category - Sales compensation & CPQ - is one where buyers are increasingly researching via AI assistants before they ever visit a vendor site, which means whoever wins the GEO/AEO game in 2026 wins the category narrative. And at Everstage, we treat the website as the most important product we own.