Digital Marketing Head

URGENT POSITION TO BE FILLED – Surat, GJ

NOTE: Candidates must have international experience.

Salary: 20 to 25 LPA [MAX]

Non-Negotiable Skills:

• Strong SaaS Digital Marketing Experience
• Expertise in Performance Marketing & Funnel Optimization
• Data-Driven Leadership & Stakeholder Management

Required Skills:

• Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Computer Applications or Engineering (acceptable if marketing experience is strong)
• 5+ years in Digital Marketing (6–10 years preferred)
• Leadership Exposure: Team handling / agency coordination experience preferred
• Domain Preference: SaaS product company OR agency servicing SaaS clients
• Digital Marketing Strategy for SaaS Products
• Performance Marketing / Paid Campaigns (Google Ads, , PPC Campaign Management, ROAS / CAC optimization)
• SEO Expertise (Technical, On-page & Off-page)
• Marketing Funnel & Conversion Optimization [Lead Funnel Design, Trial-to-Paid Conversion, CRO (Conversion Rate Optimization)]
• Analytics & Reporting [Google Analytics, KPI Monitoring (MQL, SQL, CAC, LTV, ROI)]
• Email Marketing & Marketing Automation
• Social Media & Brand Marketing
• Stakeholder & Team Management
• SaaS Industry Experience
• Growth Marketing Mindset

Good to Have:

• Google Ads / Analytics certifications (strong advantage)

Description:

We are looking for a strong Digital Marketing Head with solid min 5+ years of hands-on experience in SaaS marketing and performance-driven campaigns. The candidate should have managed end-to-end digital marketing activities including SEO, PPC, email marketing, automation, social media, and conversion funnels, preferably for SaaS products targeting both Indian and international markets. They want someone data-driven who understands lead generation, CAC, ROI, and funnel optimization, while also being capable of leading teams, coordinating with multiple stakeholders, and driving product growth through scalable digital strategies.