Ad Sales Manager (B2C, Brand Partnership)

Key Responsibilities

• Identify, evaluate, and onboard new advertising partners, agencies, and strategic collaborators to expand the ads monetization ecosystem.
• Drive revenue growth by developing and executing partnership strategies with advertisers, networks, and platform partners.
• Build and maintain strong relationships with agencies, brands, and advertising partners to maximize monetization opportunities.
• Work closely with product, sales, and marketing teams to align monetization strategies with business objectives.
• Negotiate commercial agreements, pricing models, and partnership terms to ensure mutually beneficial outcomes.
• Monitor market trends, competitive landscape, and emerging opportunities in digital advertising and ad-tech .
• Track performance of partnerships and campaigns, ensuring revenue targets and KPIs are achieved.
• Develop business cases, presentations, and reports for leadership on growth opportunities and partnership performance.

Ideal Candidate

• Strong Ads Monetization / Advertising Partnerships / Ad Sales Profiles
• Mandatory (Experience 1) – Must have 3+ years of experience in Ads Monetization, Advertising Partnerships, Ad Sales, Media Sales, Revenue Partnerships, or Business Development roles.
• Mandatory (Experience 2) – Must have worked for a consumer-facing mobile app, website, marketplace, fintech, e-commerce, media, or internet platform where advertisements are shown to users.
• Mandatory (Experience 3) – Must have hands-on experience acquiring, onboarding, and managing advertisers, brands, media agencies, or advertising partners.
• Mandatory (Experience 4) – Must have experience selling ad inventory, sponsored placements, brand campaigns, display ads, native ads, or other advertising solutions to external clients.
• Mandatory (Experience 5) – Must have experience working with media agencies and handling end-to-end agency relationships including prospecting, negotiations, onboarding, and account management.
• Mandatory (Experience 6) – Must have experience negotiating commercial agreements, pricing models, campaign commercials, partnership contracts, and revenue deals.
• Mandatory (Experience 7) – Must have strong understanding of digital advertising concepts such as CPM, CPC, CPA, Programmatic Advertising, Direct Deals, Ad Networks, and Campaign Monetization
• Mandatory (Experience 8) – Must have demonstrated revenue ownership with responsibility for achieving advertising revenue, partnership revenue, or monetization targets.
• Mandatory (Experience 9) – Must have worked extensively with cross-functional teams including Product, Marketing, Ad Operations, Sales, Analytics, and Business stakeholders to execute monetization initiatives.
• Mandatory (CTC) – The CTC breakup offered will be 75% fixed + 25% variable, as per company policy.
• Mandatory (Note) - Candidates should not be from advertising/media agencies. They should be from publisher/platform-side organizations where they have worked with media agencies and directly handled multiple advertiser brands (3-4+ brands) for ad sales, sponsorships, brand partnerships, or monetization.
• Preferred (Experience 1) – Candidates should preferably come from companies such as PhonePe, Google Pay, Paytm, Swiggy, Zomato, Flipkart, Meesho, ShareChat, InMobi, Dailyhunt, JioHotstar, Truecaller, MX Player, OLX, Amazon Ads, Times Internet, or similar consumer internet/ad-tech organizations.
• Preferred (Experience 2) – Experience working with leading media agencies such as GroupM, Dentsu, Publicis, Omnicom, Madison, IPG, or Havas.
• Preferred (Experience 3) – Experience in Programmatic Advertising, DSPs, SSPs, Ad Exchanges, Publisher Monetization, or Ad-Tech platforms.
• Preferred (Experience 4) – Experience launching new ad products, ad formats, sponsored listings, or in-app advertising solutions.
• Mandatory ( Gender ) - Female candidates are highly preferred.