Head of Marketing

Job Title: Head of Marketing

WHY THIS ROLE EXISTS:

is an AI-powered recruiting and talent relationship management platform trusted by staffing firms and talent acquisition teams to source, engage, and hire at scale. We integrate with 50+ ATS and VMS systems, serve enterprise clients, and are growing fast.

Our marketing team today has two junior specialists (performance marketing and SEO) and no leader. Nobody is setting strategy, connecting marketing to pipeline, or coaching the team. Meanwhile, our revenue is sales-led, and there’s a massive untapped inbound opportunity sitting on LinkedIn and Google that we haven’t capitalized on.

We’re hiring a Head of Marketing to change that. This is the first marketing leadership role at Curately — you’ll own strategy, build the inbound engine, manage a small team, and directly impact revenue. If you’ve been looking for a role where you shape the function from the ground up at a company with real traction, this is it.

WHAT YOU’LL OWN

Demand Generation & Pipeline Growth (60%)

• Build and scale paid acquisition on LinkedIn and Google to generate qualified inbound pipeline for our sales team.
• Own marketing-sourced pipeline targets and work closely with sales leadership to define what a qualified lead looks like, how handoffs work, and how marketing supports the SDR motion.
• Plan and execute email campaigns in HubSpot for events, product launches, and nurture sequences. Measure everything — you think in pipeline and revenue, not vanity metrics.
• Develop and manage the content calendar across blog, LinkedIn, and email to drive organic traffic and thought leadership.
• Run pre- and post-event marketing campaigns that maximize ROI from conferences and industry events.

Product Marketing & Sales Enablement (25%)

• Own Curately’s positioning and messaging. Translate our AI-powered platform capabilities into language that resonates with staffing firms, talent acquisition leaders, and enterprise buyers.
• Build sales enablement materials — decks, one-pagers, competitive battle cards, case studies — that help our sales team win deals.
• Understand our competitive landscape deeply. Know how we differentiate against other recruiting platforms, and arm the team with that knowledge.

Team Leadership & Brand (15%)

• Manage and develop two junior marketers (performance marketing and SEO). Set clear goals, provide regular feedback, and raise the quality bar across the team.
• Evaluate what’s working and what isn’t across all marketing channels within your first 60 days. Be honest about it.
• Maintain brand consistency across all touchpoints — website, social, email, sales materials — without needing a separate brand team to do it.

WHO YOU ARE:

• 7–12 years of B2B marketing experience, with at least 2–3 years in a leadership or team-lead role at a startup or high-growth company. You’ve built marketing from early stage before — you know what it means to be both strategist and executor.
• Proven demand generation track record. You’ve personally built and optimized paid campaigns on LinkedIn and/or Google Ads that generated real pipeline for a sales team — not just traffic. You can talk fluently about CAC, conversion rates, and attribution.
• Sales-led GTM experience. You’ve worked closely with sales and SDR teams in a B2B environment. You understand how marketing supports outbound and how to build campaigns that make the sales team’s job easier.
• Product marketing instincts. You may not be a product marketing purist, but you can nail positioning, write a compelling value proposition, and create a sales deck that actually helps close deals.
• HubSpot proficiency. You’ve used HubSpot (or a comparable marketing automation platform) to build email campaigns, manage contacts, and track performance. This isn’t a “nice to have” — it’s core to the role.
• Strong written communication. You can write a subject line that gets opened, a LinkedIn post that gets engagement, and a blog post that ranks. Your content doesn’t need heavy editing — it’s sharp on the first draft.
• People management experience. You’ve managed at least 1–3 people before. You know how to set expectations, give feedback, and develop junior marketers into strong contributors.
• AI-forward mindset. You use AI tools in your workflow already — for content creation, research, data analysis, or campaign optimization. You see AI as leverage, not a threat.

WHAT WILL MAKE YOU STAND OUT:

• Experience in HR tech, recruiting software, or staffing industry marketing. You already know the buyer, the language, and the competitive landscape.
• Experience marketing an AI-powered product. You understand how to communicate technical capabilities without alienating non-technical buyers.
• Video content creation experience. We see a growing opportunity in video for LinkedIn and thought leadership, and having someone who can produce or direct video content is a bonus.
• Event marketing experience. You’ve planned or supported B2B events and conferences and know how to maximize ROI before, during, and after.

WHAT SUCCESS LOOKS LIKE:

• In 30 days: You’ve audited every marketing channel, met with sales leadership, reviewed existing campaigns, and identified the top three opportunities and the top three things to stop doing.
• In 90 days: Paid campaigns on LinkedIn and Google are live and generating measurable pipeline. You’ve established a working rhythm with the sales team. Your two direct reports have clear goals and weekly check-ins. The content calendar is running consistently.
• In 180 days: Marketing-sourced pipeline is a meaningful and growing percentage of total pipeline. You can show exactly which channels and campaigns are driving results, and you’re doubling down on what works. The team is stronger than when you found it.

WHY CURATELY:

• Real impact. This isn’t a “join a 50-person marketing team and own one channel” role. You’ll shape the entire marketing function and directly influence the company’s growth trajectory.
• Product with traction. We’re not pre-revenue. We have enterprise clients, proven product-market fit, and a sales-led motion that’s working. Marketing is the accelerant.
• AI-native company. We build AI for recruiting, and we use AI across our own operations. You’ll work with tools and a team that moves fast.
• 100% remote. Work from anywhere in India. We care about results, not hours logged. Overlap with US Eastern Time is required for key meetings and sales collaboration.