Performance Marketing Manager: App Campaigns

Role: Performance Marketing Manager – App Campaigns\nLocation: Mumbai\n\nRole Overview\nWe're looking for a sharp, data-driven performance marketer to own and scale our app acquisition\ncampaigns on Google App Campaigns and Meta App Ads. You'll manage budgets, run experiments, and\nwork closely with creative and tech teams to drive high-quality user growth efficiently.\n\nWhat You'll Do\n• Own and scale Google App Campaigns (UAC) and Meta App Ads\n• Manage budgets and optimize toward CAC, ROAS, LTV, and AOV targets\n• Drive continuous A/B testing across creatives (statics & videos) and audience segments\n• Build and manage performance reporting using AppsFlyer and GA4\n• Partner with creative, product, and tech teams to improve campaign performance end-to-end\n• Derive actionable insights from data to continuously improve efficiency\n\nWhat You Bring\n• 3–5 years of hands-on experience in performance marketing, specifically on Google App\nCampaigns and Meta App Ads\n• Strong grasp of app marketing metrics — installs, CAC, ROAS, retention, LTV\n• Experience with MMP tools (AppsFlyer & Firebase) and attribution fundamentals\n• Analytical mindset — comfortable with Excel/Sheets, GA4, and performance dashboards\n• Proven ability to scale campaigns while maintaining efficiency\n• Experience managing agency partners and driving execution\n\nGood to Have\n• Familiarity with SKAN and data-driven attribution\n• Exposure to Apple Search Ads and affiliate channels\n• Experience with Mixpanel\n• Prior agency experience\n\nWhat's in It for You\n• Competitive compensation + ESOPs\n• Real ownership, fast-paced environment, and a team that builds\n• Comprehensive health coverage for you and your dependents\n\nAbout Us\nTruemeds is a technology-driven telehealth platform making healthcare affordable and accessible across India.\nTop links -\nhttps://www.youtube.com/watch?v=D3Fb4K-m_14\nhttps://www.moneycontrol.com/news/trends/truemeds-aims-to-become-household-name-formedicines-at-true-prices-founders-8444131.html\nhttps://yourstory.com/2022/04/funding-healthtech-startup-truemeds-22m-series-b-westbridgecapital/amp