Lead Generation Manager

Job Title: Lead Generation Manager

Experience: 10–15 years

CTC: Up to ₹12 LPA (commensurate with experience)

Location: Full-Time | Remote (Work From Home)

Working Days: Monday to Saturday

Working Hours: 10:00 AM – 7:00 PM

About the Role:

We are looking for an experienced Lead Generation Manager to drive, scale, and manage end-to-end lead generation operations across LinkedIn, Instagram, and other digital/social media platforms, while also leading a team of lead generation executives.

Key Responsibilities:

• Develop and execute multi-channel lead generation strategies across LinkedIn, Instagram, Facebook, YouTube, and other relevant social platforms
• Identify, test, and implement new lead generation channels including paid ads, organic content, email marketing, SEO/SEM, webinars, referral programs, and influencer collaborations
• Build, manage, and continuously optimize a strong pipeline of qualified leads for the sales team
• Plan, execute, and monitor paid campaigns (LinkedIn Ads, Meta Ads, Google Ads) to maximize ROI and minimize cost-per-lead
• Use LinkedIn Sales Navigator and similar tools for targeted prospecting and outreach
• Work closely with the content and design teams to create lead magnets, landing pages, ad creatives, and email campaigns
• Manage and optimize CRM systems (HubSpot, Zoho, Salesforce, etc.) for lead tracking, scoring, and nurturing
• Set up automated lead nurturing workflows and follow-up sequences
• Track, analyze, and report on key metrics: lead volume, cost per lead, conversion rates, channel-wise ROI, and campaign performance
• Coordinate with the sales team to ensure lead quality, smooth handover, and feedback loop for continuous improvement
• Stay updated on platform algorithm changes, emerging tools, and industry trends to keep strategies effective
• Manage relationships with external agencies, vendors, and freelancers as required

Team Handling Responsibilities:

• Lead, mentor, and manage a team of lead generation executives/associates
• Assign daily/weekly/monthly targets and monitor individual and team performance
• Conduct regular team meetings, training sessions, and skill-development initiatives
• Set KPIs/KRAs for team members and conduct periodic performance reviews
• Foster a collaborative, target-driven team culture
• Handle team scheduling, workload distribution, and resource planning
• Recruit, onboard, and train new team members as the team scales
• Act as a point of escalation for team-related issues and resolve conflicts effectively
• Report team performance and progress to senior management

Required Skills & Experience:

• 10–15 years of overall experience in lead generation/digital marketing, with at least 3–5 years in a team handling/managerial role
• Hands-on expertise with LinkedIn, Instagram, Facebook, and other social platforms for B2B/B2C lead generation
• Strong command of CRM and marketing automation tools
• Proven experience managing paid social/digital ad campaigns
• Strong analytical and reporting skills (Excel/Google Sheets, dashboards)
• Excellent leadership, communication, and people-management skills
• Ability to multitask, prioritize, and work under targets/deadlines

Preferred Qualifications:

• Bachelor's/Master's degree in Marketing, Business Administration, or related field
• Digital marketing certifications (Google, Meta, HubSpot, LinkedIn) preferred
• Prior experience in [industry – fill in] preferred

Compensation: Up to ₹12,00,000 per annum, based on experience and fit.