Senior Marketo Technical Analyst / Solutions Engineer

About the Job

We are seeking a technically minded Marketo professional who can work directly with a US based financial services company’s Marketing Head and business stakeholders from day one. The ideal candidate should have hands-on experience using Marketo in a production environment and be comfortable discussing lead management, lead scoring, smart campaigns, program structures, segmentation, forms, landing pages, reporting, and integrations.

This role is not a software development role. However, you should understand how Marketo exchanges data with external systems through APIs and integrations, including Salesforce CRM and other custom web applications.

You will act as a bridge between business users, marketing teams, and the development team.

Core Responsibilities

- Stakeholder Consultation & Requirement Gathering: Act as the primary technical partner for the Marketing Head and business stakeholders to translate marketing strategies into executable Marketo solutions.

- End-to-End Campaign & Lifecycle Architecture: Own the technical setup of Marketo core functions, including lead lifecycle management, behavioural lead scoring, smart campaigns, and automated nurturing.

- Salesforce CRM Synchronisation & Data Mapping: Manage the bi-directional Salesforce-Marketo sync across core objects (Leads, Contacts, Opportunities), ensuring precise field mapping and data normalisation.

- API & Systems Integration Management: Partner with engineering teams to oversee Marketo data exchanges with custom web applications using REST APIs, JSON, and webhooks.

- Marketing Assets & Execution Oversight: Build and optimize operational marketing assets, including smart forms, landing pages, email programs, and scalable program templates.

- System Health, Troubleshooting & Analytics: Lead the technical resolution of Marketo operational issues and sync errors while establishing data-driven reporting for marketing performance.

- Cross-Functional Bridging: Serve as the critical bridge connecting marketing leadership, business users, and backend development teams to align goals and technical execution.

Required Skills

Marketo Experience

- Hands-on experience using Adobe Marketo Engage in a production environment.

- Strong understanding of Marketo architecture and data model.

- Experience with Smart Campaigns, Smart Lists, Programs, Program Statuses, and Lead Lifecycle Management.

- Experience with Lead Scoring and Lead Nurturing.

- Experience with Forms, Landing Pages, and Email Programs.

- Experience troubleshooting Marketo operational issues.

- Experience supporting marketing teams and business users.

CRM & Integration Knowledge

- Understanding of Marketo REST APIs and integration capabilities.

- Understanding of how data is exchanged between Marketo and Salesforce.

- Understanding of lead synchronization concepts.

- Understanding of field mapping and data normalization.

- Experience working with custom web applications that exchange data with Marketo.

- Ability to participate in integration discussions with engineering teams.

- Familiarity with REST APIs, JSON, and webhooks.

Salesforce Knowledge

- Understanding of Salesforce CRM objects including Leads, Contacts, Accounts, Opportunities, and Campaigns.

- Experience working in environments where Salesforce and Marketo are integrated.

- Ability to troubleshoot common Salesforce-Marketo synchronization issues.

Business & Communication Skills

- Ability to work directly with Leadership; Marketing Head and business stakeholders.

- Strong communication and requirement-gathering skills.

- Ability to translate business requirements into Marketo solutions.

- Ability to coordinate between client stakeholders and development teams.

- Strong problem-solving and analytical skills.

Nice to have

- Experience in the Financial Services industry.

- Experience with Marketing Operations or Revenue Operations.

- Adobe Marketo certifications.

- Experience with Salesforce administration.

- Exposure to CRM integrations and middleware platforms.

Qualifications

- B.Tech / BE / M.Tech / M.E / MCA, in Computer Science or a related technical degree.

- 5+ years of overall experience.

- 2+ years of hands-on Marketo experience preferred.

- Strong verbal and written communication skills.