AVP - Product

About Pocket FM

Pocket FM is the world’s largest audio-series platform, where powerful stories travel effortlessly across languages, cultures, and continents. From India and the US to Europe and beyond, we are redefining how stories are created, discovered, and experienced across the globe, without screens.

At our core, we are an AI-powered entertainment company with a deeply human-first philosophy. We believe technology should amplify creativity. Our proprietary AI systems work alongside writers, voice artists, and creative teams to help stories scale globally, faster, smarter, and with cultural depth and emotional integrity intact.

Today, Pocket FM is home to a vibrant community of 250+ million listeners, 300,000+ creators, and 100,000+ audio series. With over 140 billion minutes streamed annually, we have emerged as one of the fastest-growing media-tech companies in the world, and we are just getting started. We operate at a massive global scale, but with a startup mindset: curious, fast-moving, and deeply owner-driven. At Pocket FM, teams are encouraged to think boldly, move with intent, and build for long-term impact as we shape the future of audio-first storytelling worldwide.

About the role

We’re seeking a product lead to shape our product experience and monetization strategy. Own Monetisation, User Experience, Recommendation, and Growth. This is a high-ownership role requiring deep product thinking, data fluency, and user empathy. You will be responsible for building innovative monetization models, crafting delightful and habit-forming experiences, improving personalized recommendations, and unlocking exponential growth in user engagement and revenue. You will work cross-functionally with design, engineering, data science, marketing, operations, and content teams to shape the product roadmap and drive executive decisions.

Key responsibilities

Product strategy & roadmapping

• Define and own the product vision and roadmap across monetisation, experience, recommendations, and growth
• Align the roadmap with business goals, user insights, market trends, and competitive intelligence
• Build long-term strategies that balance revenue growth with sustainable user value and retention

Monetisation innovation

• Lead monetisation initiatives across subscriptions, microtransactions, loyalty programs, offers, and bundling strategies
• Optimize pricing, paywalls, and feature gating to maximize LTV while maintaining a high NPS
• Leverage A/B testing and behavioral insights to validate monetisation hypotheses and iterate quickly

User experience & retention

• Craft seamless and intuitive experiences across the entire user journey, from onboarding and discovery to engagement and conversion
• Identify friction points and use design thinking and data insights to enhance usability and satisfaction
• Run continuous experiments to boost core engagement metrics and reduce churn

Recommendations & personalization

• Partner with data science and engineering to drive advancements in our recommendation engine
• Define user cohorts and behavioral signals to power contextual and personalized content discovery
• Measure and optimize content consumption patterns to increase session depth and frequency

Growth & acquisition

• Design and execute features and experiments that improve user acquisition, onboarding, referral, and conversion funnels
• Collaborate with performance marketing and growth teams to amplify paid and organic levers
• Leverage growth loops, gamification, and community features to create viral mechanics and increase user stickiness

What we’re looking for

• 10+ years of experience in consumer product management, ideally in B2C, social, content, or entertainment platforms
• A proven track record of owning and scaling monetisation, growth, or recommendation-driven products
• Strong analytical and experimentation skills, comfortable with SQL, dashboards, and deriving actionable insights
• High user empathy with a passion for storytelling, creator platforms, or media consumption behavior
• Deep experience working with cross-functional teams in a fast-paced and agile environment
• Exceptional communication, leadership, and stakeholder management abilities