Marketing Lead

We are seeking a dynamic Marketing Lead to join our team in the (specific industry or product area). The ideal candidate will be responsible for developing and executing marketing strategies that align with our business objectives.

Key Responsibilities:

• Frame annual marketing calendar in line with business objectives.
• Create, plan, and develop TV commercials (TVC), print, and FM plans for Bangladesh.
• Build marketing communications (MARCOM).
• Frame go-to-market (GTM) strategy.
• Work closely with the Sales and Product Marketing Team to develop and manage promotional planning and execution.
• Collaborate with creative teams, internal stakeholders, and advertising agencies/vendors to create campaigns and print collaterals.
• Handle trade marketing for Bangladesh.
• Plan and execute below-the-line (BTL) activities, including signages, outdoor advertising, and print collaterals.
• Manage the marketing budget effectively.
• Plan, drive, and execute promotions for e-commerce and social media platforms.
• Drive e-commerce initiatives through search engine optimization (SEO) and social media optimization (SMO).
• Manage the in-house photography team to create world-class advertising materials, including stills, videos, website images, and packaging design.
• Conduct market studies to understand customer behavior, forecast industry preferences, and support strategic planning.
• Drive performance marketing (PMS) for ROI-based digital campaigns.
• Oversee video creation, photography, digital marketing, and media planning.

Location: Dhaka,Bangladesh

Only Indians Preferred