Growth Marketing Officer
Job Description
Wanted: Growth Marketing Officer
Aurawill.in is one of India's fast-growing health mix brands, bringing healthier habits into everyday life.
In just 1 year, Aurawill has earned the trust of 1 Lakh+ happy families who use our product as part of their daily routine. More than just products, we are building a trusted brand that is becoming part of everyday family life. (Reviews: https://share.google/Ew2xfJ5bQX3te57l9)
We are looking for a dynamic marketing leader to drive Aurawill's next phase of growth across digital, brand, and E&Q-commerce.
The ideal candidate should have 3–5 years of strong experience in leading end-to-end marketing for a D2C brand, including performance marketing, growth strategy, brand positioning, content-led marketing, customer acquisition, retention, e-commerce/quick commerce growth, and online sales scaling. This is not just a performance marketing role.
Our first phase of growth was built primarily through our own website. Now, we are expanding aggressively across India, adding more products, and scaling across e-commerce and quick commerce platforms.
Key Responsibilities
* Plan, execute, and optimize performance marketing campaigns across Meta, Google, YouTube, and other digital platforms
* Understand customer behavior, market trends, and buying psychology to improve marketing performance
* Collaborate with the creative team for ad concepts, creatives, hooks, and campaign ideas
* Manage and strengthen Aurawill's social media presence, content strategy, coordinating with the brand agency
* Work with the tech team on website updates, landing page optimization, and conversion rate improvement
* Drive end-to-end product positioning across ads, website, marketplaces, and social platforms
* Monitor campaign performance with agencies — ROAS, CAC, CTR, and overall sales growth
* Build retention strategies including abandoned cart recovery, upselling, and funnel optimization
* Coordinate with e-commerce and marketplace teams to improve conversions and customer acquisition
* Stay updated with digital marketing trends, competitor strategies, and platform updates
Requirements
* 3–5 years of experience managing end-to-end D2C brand marketing
* Strong hands-on experience in Meta Ads and Google Ads
* Good understanding of branding, content, customer behavior, and sales psychology
* Creative thinker with strong execution and ownership mindset
* Strong knowledge of D2C, e-commerce, and conversion funnels
* Ability to work in a fast-paced startup environment
* D2C / wellness / consumer brand experience is a plus
Location: Coimbatore
Employment Type: Full-Time
Interested candidates can share their resume to [email protected] and be part of Aurawill's exciting growth journey.
