Salesforce Developer
This role is for one of the Weekday's clients
Min Experience: 7+ years
Location: Bengaluru, Mumbai
JobType: full-time
Requirements
Key Responsibilities
Lead the design, architecture, and development of Salesforce Marketing Cloud Next (Growth/Advanced) solutions.
Develop omnichannel customer journeys across Email, SMS, Push, WhatsApp, and Mobile channels.
Integrate Salesforce Marketing Cloud with Salesforce Data Cloud to enable real-time, event-driven marketing.
Design and implement insurance-specific campaigns including onboarding, renewals, claims communication, cross-sell, and upsell journeys.
Configure advanced automation using Journey Builder, Automation Studio, and APIs.
Leverage Einstein AI capabilities for predictive engagement, segmentation, and personalization.
Collaborate with Data, CRM, Analytics, and AI teams to enable Customer 360 use cases.
Ensure compliance with insurance regulatory requirements (consent, privacy, preference management).
Provide technical leadership, code reviews, mentoring, and delivery governance.
Engage with stakeholders and clients to translate business requirements into technical solutions.
Mandatory Skills & Experience
7+ years of experience in Salesforce Marketing Cloud development and solution design.
Hands-on experience with Marketing Cloud Next / Growth capabilities.
Strong expertise in Flow Builder, Campaigns, Email, Mobile, Contact & Segments.
Solid understanding of Salesforce Data Cloud including data ingestion, identity resolution, segmentation, and activation.
Experience integrating Marketing Cloud Advanced with Pega CRM, Sales Cloud, Service Cloud, and external insurance systems.
Strong HTML, CSS,SQL, AMPscript, SSJS, REST/SOAP API knowledge.
Proven experience working in the Insurance domain (Life, Health, P&C) with industry-specific use cases.
Understanding of insurance customer lifecycle, policy management, renewals, claims, and compliance.
Experience with consent management, GDPR, and data privacy regulations.
Good to Have Skills
Salesforce Marketing Cloud Consultant or Advanced Specialist certification.
Salesforce Data Cloud certification or hands-on implementation experience.
Experience with Salesforce Personalization or Interaction Studio.
Exposure to AI-driven marketing, predictive analytics, and Next Best Action use cases.
Experience in large-scale enterprise or consulting environments.
Key Competencies
Leadership & stakeholder management
Solution architecture & problem-solving
Client-facing communication skills
Marketing technology strategy
Agile delivery and DevOps mindset
Must-have skills
Salesforce developer, Marketing Cloud
