Media Planning Manager

Role Overview:

We are looking for a dynamic and strategic Manager – Media Planning & Buying to lead end-to-end media planning and execution for a portfolio of clients across performance and brand mandates. This role requires a strong blend of client servicing, strategic thinking, and hands-on media expertise across digital platforms.

Department: Media Planning and Buying

Role Category: Mid Senior

Reporting Manager Title: Director

Location: Gurgaon

Key Responsibilities:

1. Client Servicing & Stakeholder Management

• Act as the primary point of contact for key paid media clients
• Understand client business goals and translate them into effective media strategies
• Build strong relationships with internal and external stakeholders
• Present media strategies, performance reports, and optimization plans to clients

2. Media Planning & Strategy

• Develop integrated digital media plans across channels (Search, Social, Display, Programmatic, Video, Affiliates, etc.)
• Align media strategies with both performance (ROI-driven) and branding (awareness & reach) objectives
• Identify audience cohorts, channel mix, and budget allocation for maximum efficiency
• Stay updated with platform innovations and incorporate them into planning

3. Annual Operating Plans (AOPs) & Forecasting

• Lead the creation of AOPs, quarterly and monthly media roadmaps
• Forecast spends, performance metrics, and growth opportunities
• Track plan vs. actuals and optimize for improved outcomes

4. Campaign Execution & Optimization

• Oversee campaign setup, trafficking, and execution across platforms
• Ensure timely delivery and adherence to campaign KPIs
• Work closely with platform teams for continuous optimization (bidding strategies, creatives, targeting, etc.)
• Troubleshoot performance issues and implement corrective measures

5. Data Analysis & Reporting

• Analyze campaign performance and derive actionable insights
• Prepare detailed reports and dashboards highlighting key metrics and learnings
• Present data-driven recommendations to improve campaign effectiveness

6. Team Collaboration & Leadership

• Mentor and guide executives/AMs within the team
• Collaborate with creative, content, and analytics teams for integrated campaign delivery
• Ensure process adherence and operational efficiency

Key Requirements:

• 4–6 years of experience in digital media planning & buying
• Strong understanding of platforms like Google Ads, Meta, DV360, Programmatic, etc.
• Experience in handling both performance and brand campaigns
• Proven track record of managing client relationships independently
• Strong analytical mindset with proficiency in Excel and reporting tools
• Excellent communication and presentation skills

About Omnicom Media:

Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world’s largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industry’s most powerful portfolio of Identity (Acxiom RealID™), Commerce (Flywheel), and Intelligence (Q™) assets to design dynamic Growth Ecosystems that enable the world’s most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; Data, Identity & Analytics powerhouses Acxiom and Annalect; and a broad spectrum of specialised services. For more information visit omnicommedia.com.

About Interactive Avenues:

Interactive Avenues, part of Omnicom Media, is India’s largest full-service digital agency, with 800+ experts focused on driving outstanding results for more than 200 brands. Interactive Avenues is the most awarded digital agency, with 165+ awards in the last three years, and its comprehensive suite of crafts includes media, programmatic, data & analytics, eCommerce, paid search, social media, SEO, CRO, ORM, creative, website transformation, and more.

Our Commitment to Diversity, Equity & Inclusion:

We are committed to building a workplace that embraces diversity, equity, and inclusion. We encourage applications from individuals of all backgrounds and identities, irrespective of gender, race, ethnicity, nationality, age, sexual orientation, gender identity, disability, religion, marital or socio-economic status.