SEO Manager - B2B Lead Generation (US Shift)

Key Responsibilities:

• Own and execute SEO strategy aligned with business and growth goals
• Drive organic traffic growth with a focus on high-intent, conversion-driven keywords
• Optimize website pages and landing experiences for lead generation and conversion
• Develop and support SEO-driven content strategies, including blogs, landing pages, and solution pages
• Improve conversion rates from organic traffic through enhanced user experience, content optimization, and compelling CTAs
• Manage and execute social media strategies across platforms such as LinkedIn, X (Twitter), Facebook, Instagram, and YouTube to increase brand awareness, engagement, and lead generation
• Create, schedule, and optimize social media content while monitoring audience engagement and campaign performance
• Collaborate with marketing and content teams to ensure alignment between SEO, content marketing, and social media initiatives
• Partner with sales and marketing teams to align on MQL and SQL quality
• Track and analyze performance across traffic, engagement, conversions, social media metrics, and pipeline contribution
• Leverage tools such as Google Analytics (GA4), Search Console, SEMrush, Ahrefs, and social media analytics platforms
• Support technical SEO improvements and overall website health
• Continuously optimize campaigns and digital marketing efforts based on performance insights and business priorities

What We’re Looking For

• 6–10 years of experience in SEO, growth marketing, or demand generation
• Strong understanding of B2B lead generation and conversion funnels
• Proven ability to drive organic traffic that converts into leads (MQLs / SQLs)
• Experience working with SaaS, technology, or services-based businesses
• Hands-on experience with:
• SEO tools (SEMrush, Ahrefs, Search Console)
• Analytics tools (GA4, Looker Studio)
• Strong analytical mindset with the ability to translate data into actionable improvements
• Comfortable working in a fast-paced, outcome-driven environment

Preferred Background

• Experience in AI, SaaS, or product-led growth environments
• Exposure to GEO / AEO / AI search optimization
• Experience working with CRM tools (HubSpot, Salesforce, etc.)
• Understanding of organic + paid growth integration