Copywriter

Queen Elizabeth’s Global Schools are an equal opportunities employer and is deeply committed to safeguarding our students, ensuring their safety and wellbeing. We expect all staff and members of our community to share this commitment and to promptly report any concerns about a student’s or community member’s safety or wellbeing. Applicants must be willing to undergo rigorous child protection screening, including checks with past employers and providing Police Clearance Certificates from all countries that the applicant has resided in.

Job Title: Copywriter

Function: Marketing & Communications

Location: Gurugram, India

The School

At Queen Elizabeth’s School, Gurugram, we proudly extend the distinguished legacy of Queen Elizabeth’s School, Barnet—one of the United Kingdom’s most celebrated academic institutions. Founded on centuries of tradition and intellectual rigour, our branch schools uphold an uncompromising commitment to academic excellence, character formation, and cultural enrichment.

Our vision is to cultivate dynamic, world-class learning environments where the next generation of confident, able, and responsible young people are shaped. We challenge our students to think independently, lead with purpose, and embrace a global perspective—all within a community that values tradition, discipline, and innovation. By blending the timeless values of our founding school with the opportunities of a rapidly evolving world, we ignite curiosity, inspire ambition, and prepare our students to make meaningful contributions to society—as scholars, leaders, and changemakers.

The Opportunity:

The Copywriter will play a key role in shaping the voice and storytelling of Queen Elizabeth’s School, Gurugram across all communication channels. The ideal candidate will be a creative and detail-oriented professional with a strong command of written English and the ability to craft compelling, engaging, and high-quality content that reflects the prestige and values of the institution.

As a key member of the Marketing & Communications team, you will contribute towards strengthening the school’s brand presence, enhancing audience engagement, and supporting admissions and outreach initiatives through impactful storytelling and communication strategies. If you are passionate about creativity, communication, and building meaningful narratives that resonate with diverse audiences, we would be delighted to hear from you.

The Role:

Content Creation & Storytelling

• Develop compelling, clear, and engaging copy for websites, brochures, newsletters, presentations, social media, email campaigns, advertisements, and school publications.
• Create impactful storytelling content highlighting student achievements, faculty excellence, school events, and institutional milestones.
• Write persuasive admissions and outreach communication materials to support enrolment growth.

Brand Voice & Communication

• Ensure consistency in tone, messaging, and brand voice across all communication platforms.
• Work closely with the Marketing and Admissions teams to align communication with the school’s vision and positioning.
• Maintain high editorial standards and ensure all communication reflects the premium identity of the school.

Digital & Marketing Content

• Develop content for digital campaigns, social media platforms, and online engagement initiatives.
• Support SEO-friendly content creation for the website and digital marketing activities.
• Contribute creative ideas and messaging concepts for campaigns, events, and promotional activities.

Editing & Proofreading

• Edit and proofread all communication materials to ensure accuracy, grammar, clarity, and consistency.
• Ensure all published content is polished, error-free, and aligned with brand guidelines.
• Review content created by internal teams and external agencies where required.

Research & Collaboration

• Conduct research on industry trends, competitor communication, audience preferences, and education sector developments.
• Collaborate with designers, videographers, marketing professionals, and school leadership teams for integrated campaigns and communication initiatives.
• Participate in brainstorming and campaign planning discussions to generate innovative content ideas.

Internal Communication Support

• Assist in drafting internal announcements, leadership messages, speeches, and institutional communication.
• Support school events and initiatives with creative content and communication planning.

The Person:

Qualifications and Experience

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
• 3–6 years of experience in copywriting, content writing, marketing communications, branding, or a related role.
• Prior experience in education, premium brands, media, advertising, or digital marketing environments will be an advantage.
• Strong portfolio demonstrating creative writing and communication capabilities across multiple platforms

Personal Qualities:

• Exceptional written and verbal communication skills in English.
• Strong storytelling and creative thinking abilities.
• Attention to detail with excellent editing and proofreading skills.
• Ability to adapt writing style for different audiences and communication formats.
• Strong organisational and time-management skills with the ability to manage multiple projects simultaneously.
• Understanding of digital content trends, SEO principles, and social media communication.
• Collaborative mindset with the ability to work effectively across teams.
• Self-motivated, proactive, and quality-oriented approach to work.